eBook: when to buy in Korea — cheapest month and demand peak

eBook demand is lowest in Sep and highest in Oct. Buy around Sep for the least competition; sellers prepare ads and stock before Oct. 12-month range 33.5p, year-to-year correlation -0.74 (irregular), last 12 months vs prior 12: -60.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
eBook8783897575757373671009985SepOct
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan87
Feb83
Mar89
Apr75
May75
Jun75
Jul73
Aug73
Sep67
Oct100
Nov99
Dec85
Cheapest monthSepDemand peakOct
Range33.5pRepeats yearly-0.74 (no)
YoY-60.2%Path도서 > 가정/요리 > eBook

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 30s buy most →

Age

10s1.6%
20s7.8%
30s33.8%
40s30.7%
50s17.6%
60+8.6%

Gender

Women75.4%
Men24.6%

Device

PC17.1%
Mobile82.9%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is eBook cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 30s women, Mobile share 82.9%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.