가정/요리: when to buy in Korea — cheapest month and demand peak

가정/요리 demand is lowest in Apr and highest in Aug. Buy around Apr for the least competition; sellers prepare ads and stock before Aug. 12-month range 23.9p, year-to-year correlation 0.17 (irregular), last 12 months vs prior 12: -55.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
가정/요리9281927676867910091888992AprAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan92
Feb81
Mar92
Apr76
May76
Jun86
Jul79
Aug100
Sep91
Oct88
Nov89
Dec92
Cheapest monthAprDemand peakAug
Range23.9pRepeats yearly0.17 (no)
YoY-55.2%Path도서 > 가정/요리

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.5%
20s7.1%
30s37.8%
40s32.3%
50s14.5%
60+6.8%

Gender

Women76.1%
Men23.9%

Device

PC14.7%
Mobile85.3%

Subcategories (8)

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 가정/요리 cheapest to buy?

Apr, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 30s women, Mobile share 85.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.