한글/한자: when to buy in Korea — cheapest month and demand peak

한글/한자 demand is lowest in Sep and highest in Jan. Buy around Sep for the least competition; sellers prepare ads and stock before Jan. 12-month range 54.6p, year-to-year correlation 0.71 (repeats yearly), last 12 months vs prior 12: -49%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
한글/한자1007682544748665845526288SepJan
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb76
Mar82
Apr54
May47
Jun48
Jul66
Aug58
Sep45
Oct52
Nov62
Dec88
Cheapest monthSepDemand peakJan
Range54.6pRepeats yearly0.71 (yes)
YoY-49%Path도서 > 초등학교 참고서 > 한글/한자

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s0.5%
20s1.5%
30s19.8%
40s67.2%
50s9.1%
60+1.9%

Gender

Women88.1%
Men11.9%

Device

PC15.4%
Mobile84.6%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 한글/한자 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s women, Mobile share 84.6%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.