EBS 초등: when to buy in Korea — cheapest month and demand peak

EBS 초등 demand is lowest in May and highest in Jan. Buy around May for the least competition; sellers prepare ads and stock before Jan. 12-month range 77.6p, year-to-year correlation 0.92 (repeats yearly), last 12 months vs prior 12: -47.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
EBS 초등1005967332224445030253273MayJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb59
Mar67
Apr33
May22
Jun24
Jul44
Aug50
Sep30
Oct25
Nov32
Dec73
Cheapest monthMayDemand peakJan
Range77.6pRepeats yearly0.92 (yes)
YoY-47.9%Path도서 > 초등학교 참고서 > EBS 초등

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.6%
20s1.6%
30s11.3%
40s72.7%
50s12.5%
60+1.2%

Gender

Women84.4%
Men15.6%

Device

PC12.4%
Mobile87.6%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is EBS 초등 cheapest to buy?

May, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s women, Mobile share 87.6%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.