기타: when to buy in Korea — cheapest month and demand peak

기타 demand is lowest in May and highest in Jan. Buy around May for the least competition; sellers prepare ads and stock before Jan. 12-month range 49.4p, year-to-year correlation 0.73 (repeats yearly), last 12 months vs prior 12: -39.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
기타1008097645151657464617488MayJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb80
Mar97
Apr64
May51
Jun51
Jul65
Aug74
Sep64
Oct61
Nov74
Dec88
Cheapest monthMayDemand peakJan
Range49.4pRepeats yearly0.73 (yes)
YoY-39.9%Path도서 > 초등학교 참고서 > 기타

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.9%
20s2.6%
30s17.3%
40s66.2%
50s11.2%
60+1.8%

Gender

Women87.3%
Men12.7%

Device

PC16.2%
Mobile83.8%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 기타 cheapest to buy?

May, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s women, Mobile share 83.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.