요리/건강: when to buy in Korea — cheapest month and demand peak

요리/건강 demand is lowest in Feb and highest in May. Buy around Feb for the least competition; sellers prepare ads and stock before May. 12-month range 58.6p, year-to-year correlation -0.2 (irregular), last 12 months vs prior 12: -31.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
요리/건강4941494710045445954526348FebMay

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan49
Feb41
Mar49
Apr47
May100
Jun45
Jul44
Aug59
Sep54
Oct52
Nov63
Dec48
Cheapest monthFebDemand peakMay
Range58.6pRepeats yearly-0.2 (no)
YoY-31.7%Path도서 > 잡지 > 요리/건강

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.2%
20s13.7%
30s33.6%
40s30.4%
50s16.1%
60+5%

Gender

Women63.7%
Men36.3%

Device

PC21.9%
Mobile78.1%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 요리/건강 cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the May peak. Main buyers: 30s women, Mobile share 78.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.