어학/고시/교육: when to buy in Korea — cheapest month and demand peak

어학/고시/교육 demand is lowest in Aug and highest in Mar. Buy around Aug for the least competition; sellers prepare ads and stock before Mar. 12-month range 42.4p, year-to-year correlation 0.86 (repeats yearly), last 12 months vs prior 12: -68%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
어학/고시/교육9785100807866705858929590AugMar
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan97
Feb85
Mar100
Apr80
May78
Jun66
Jul70
Aug58
Sep58
Oct92
Nov95
Dec90
Cheapest monthAugDemand peakMar
Range42.4pRepeats yearly0.86 (yes)
YoY-68%Path도서 > 잡지 > 어학/고시/교육

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s3.7%
20s5.7%
30s16.3%
40s44.9%
50s18.7%
60+10.7%

Gender

Women64.3%
Men35.7%

Device

PC23.2%
Mobile76.8%

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 어학/고시/교육 cheapest to buy?

Aug, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 40s women, Mobile share 76.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.