여성/남성/패션: when to buy in Korea — cheapest month and demand peak

여성/남성/패션 demand is lowest in Apr and highest in Oct. Buy around Apr for the least competition; sellers prepare ads and stock before Oct. 12-month range 36.3p, year-to-year correlation -0.61 (irregular), last 12 months vs prior 12: -34.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
여성/남성/패션7879716467867984711009690AprOct
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan78
Feb79
Mar71
Apr64
May67
Jun86
Jul79
Aug84
Sep71
Oct100
Nov96
Dec90
Cheapest monthAprDemand peakOct
Range36.3pRepeats yearly-0.61 (no)
YoY-34.9%Path도서 > 잡지 > 여성/남성/패션

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s7.9%
20s18%
30s24.8%
40s27.2%
50s15.7%
60+6.4%

Gender

Women72.8%
Men27.2%

Device

PC17%
Mobile83%

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 여성/남성/패션 cheapest to buy?

Apr, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s women, Mobile share 83%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.