된장: when to buy in Korea — cheapest month and demand peak

된장 demand is lowest in Sep and highest in Jan. Buy around Sep for the least competition; sellers prepare ads and stock before Jan. 12-month range 40.3p, year-to-year correlation 0.79 (repeats yearly), last 12 months vs prior 12: -20.2%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
된장1008784768567696960928989SepJan
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb87
Mar84
Apr76
May85
Jun67
Jul69
Aug69
Sep60
Oct92
Nov89
Dec89
Cheapest monthSepDemand peakJan
Range40.3pRepeats yearly0.79 (yes)
YoY-20.2%Path식품 > 장류 > 된장

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 50s buy most →

Age

10s0.1%
20s2%
30s11.7%
40s24.4%
50s33.9%
60+28%

Gender

Women72.8%
Men27.2%

Device

PC11.6%
Mobile88.4%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 된장 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 50s women, Mobile share 88.4%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.