메주: when to buy in Korea — cheapest month and demand peak

메주 demand is lowest in Jul and highest in Feb. Buy around Jul for the least competition; sellers prepare ads and stock before Feb. 12-month range 94.6p, year-to-year correlation 0.98 (repeats yearly), last 12 months vs prior 12: +9.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
메주781004317965811172436JulFeb

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan78
Feb100
Mar43
Apr17
May9
Jun6
Jul5
Aug8
Sep11
Oct17
Nov24
Dec36
Cheapest monthJulDemand peakFeb
Range94.6pRepeats yearly0.98 (yes)
YoY+9.1%Path식품 > 장류 > 메주

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.1%
20s1.3%
30s5.8%
40s13.2%
50s30.7%
60+48.8%

Gender

Women76.8%
Men23.2%

Device

PC8%
Mobile92%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 메주 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Feb peak. Main buyers: 60+ women, Mobile share 92%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.