낫토: when to buy in Korea — cheapest month and demand peak

낫토 demand is lowest in Sep and highest in Mar. Buy around Sep for the least competition; sellers prepare ads and stock before Mar. 12-month range 46.9p, year-to-year correlation 0.44 (irregular), last 12 months vs prior 12: -30.6%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
낫토8587100958476856653786871SepMar
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan85
Feb87
Mar100
Apr95
May84
Jun76
Jul85
Aug66
Sep53
Oct78
Nov68
Dec71
Cheapest monthSepDemand peakMar
Range46.9pRepeats yearly0.44 (no)
YoY-30.6%Path식품 > 장류 > 낫토

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 50s buy most →

Age

10s0.1%
20s3.2%
30s14%
40s24.6%
50s31.1%
60+26.9%

Gender

Women67.6%
Men32.4%

Device

PC14.2%
Mobile85.8%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 낫토 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 50s women, Mobile share 85.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.