가래떡/떡국떡/절편(송편): when to buy in Korea — cheapest month and demand peak

가래떡/떡국떡/절편(송편) demand is lowest in Jul and highest in Jan. Buy around Jul for the least competition; sellers prepare ads and stock before Jan. 12-month range 84.2p.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
가래떡/떡국떡/절편1009543402824164466435079JulJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb95
Mar43
Apr40
May28
Jun24
Jul16
Aug44
Sep66
Oct43
Nov50
Dec79
Cheapest monthJulDemand peakJan
Range84.2pRepeats yearly-
YoY-Path식품 > 떡류 > 가래떡/떡국떡/절편

36-month trend

2026

Buyers (last 12 months)

Age

10s0.6%
20s5.1%
30s16.6%
40s30.4%
50s28.4%
60+18.9%

Gender

Women78.2%
Men21.8%

Device

PC14.6%
Mobile85.4%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 가래떡/떡국떡/절편(송편) cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s women, Mobile share 85.4%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.