송편: when to buy in Korea — cheapest month and demand peak

송편 demand is lowest in Jul and highest in Sep. Buy around Jul for the least competition; sellers prepare ads and stock before Sep. 12-month range 96.3p.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
송편101078664161004397JulSep
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan10
Feb10
Mar7
Apr8
May6
Jun6
Jul4
Aug16
Sep100
Oct43
Nov9
Dec7
Cheapest monthJulDemand peakSep
Range96.3pRepeats yearly-
YoY-Path식품 > 떡류 > 송편

36-month trend

2026

Buyers (last 12 months)

Categories women in their 50s buy most →

Age

10s0.2%
20s3.2%
30s13%
40s24.6%
50s32.2%
60+26.7%

Gender

Women83%
Men17%

Device

PC11.3%
Mobile88.7%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 송편 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Sep peak. Main buyers: 50s women, Mobile share 88.7%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.