백설기: when to buy in Korea — cheapest month and demand peak

백설기 demand is lowest in Jul and highest in Aug. Buy around Jul for the least competition; sellers prepare ads and stock before Aug. 12-month range 76.4p.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
백설기5039657462472410099605850JulAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan50
Feb39
Mar65
Apr74
May62
Jun47
Jul24
Aug100
Sep99
Oct60
Nov58
Dec50
Cheapest monthJulDemand peakAug
Range76.4pRepeats yearly-
YoY-Path식품 > 떡류 > 백설기

36-month trend

2026

Buyers (last 12 months)

Age

10s0.5%
20s6.5%
30s30.4%
40s28.5%
50s21.5%
60+12.6%

Gender

Women78.5%
Men21.5%

Device

PC12.2%
Mobile87.8%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 백설기 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 30s women, Mobile share 87.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.