베이스메이크업: when to buy in Korea — cheapest month and demand peak

베이스메이크업 demand is lowest in Sep and highest in Oct. Buy around Sep for the least competition; sellers prepare ads and stock before Oct. 12-month range 41.6p, year-to-year correlation 0.93 (repeats yearly), last 12 months vs prior 12: -58.6%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
베이스메이크업9387938789757365581009492SepOct
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan93
Feb87
Mar93
Apr87
May89
Jun75
Jul73
Aug65
Sep58
Oct100
Nov94
Dec92
Cheapest monthSepDemand peakOct
Range41.6pRepeats yearly0.93 (yes)
YoY-58.6%Path화장품/미용 > 베이스메이크업

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s1.2%
20s6.6%
30s19.4%
40s35.3%
50s28%
60+9.5%

Gender

Women93.1%
Men6.9%

Device

PC9.5%
Mobile90.5%

Subcategories (9)

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 베이스메이크업 cheapest to buy?

Sep, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s women, Mobile share 90.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.