베이스메이크업: when to buy in Korea — cheapest month and demand peak

베이스메이크업 demand is lowest in Jul and highest in Aug. Buy around Jul for the least competition; sellers prepare ads and stock before Aug. 12-month range 31.4p, year-to-year correlation 0.93 (repeats yearly), last 12 months vs prior 12: -59.8%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
베이스메이크업8881878283716910092948886JulAug

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan88
Feb81
Mar87
Apr82
May83
Jun71
Jul69
Aug100
Sep92
Oct94
Nov88
Dec86
Cheapest monthJulDemand peakAug
Range31.4pRepeats yearly0.93 (yes)
YoY-59.8%Path화장품/미용 > 베이스메이크업

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.5%
20s7.8%
30s20.8%
40s34.6%
50s26.4%
60+8.8%

Gender

Women93.2%
Men6.8%

Device

PC9%
Mobile91%

Subcategories (9)

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 베이스메이크업 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Aug peak. Main buyers: 40s women, Mobile share 91%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.