BB/CC/톤업크림: when to buy in Korea — cheapest month and demand peak

BB/CC/톤업크림 demand is lowest in Jul and highest in Mar. Buy around Jul for the least competition; sellers prepare ads and stock before Mar. 12-month range 28p, year-to-year correlation 0.78 (repeats yearly), last 12 months vs prior 12: -47.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
BB/CC/톤업크림9893100928974729286979288JulMar

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan98
Feb93
Mar100
Apr92
May89
Jun74
Jul72
Aug92
Sep86
Oct97
Nov92
Dec88
Cheapest monthJulDemand peakMar
Range28pRepeats yearly0.78 (yes)
YoY-47.7%Path화장품/미용 > 베이스메이크업 > BB/CC/톤업크림

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.5%
20s5.4%
30s20.2%
40s35.5%
50s27.4%
60+11%

Gender

Women89.2%
Men10.8%

Device

PC10.2%
Mobile89.8%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is BB/CC/톤업크림 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 40s women, Mobile share 89.8%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.