프라이머: when to buy in Korea — cheapest month and demand peak

프라이머 demand is lowest in Jul and highest in May. Buy around Jul for the least competition; sellers prepare ads and stock before May. 12-month range 34.2p, year-to-year correlation 0.59 (repeats yearly), last 12 months vs prior 12: -58.6%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
프라이머7368746910074669077787574JulMay

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan73
Feb68
Mar74
Apr69
May100
Jun74
Jul66
Aug90
Sep77
Oct78
Nov75
Dec74
Cheapest monthJulDemand peakMay
Range34.2pRepeats yearly0.59 (yes)
YoY-58.6%Path화장품/미용 > 베이스메이크업 > 프라이머

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.3%
20s8.9%
30s23.3%
40s39.7%
50s22%
60+4.8%

Gender

Women93.7%
Men6.3%

Device

PC8.8%
Mobile91.2%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 프라이머 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the May peak. Main buyers: 40s women, Mobile share 91.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.