메이크업베이스(파운데이션): when to buy in Korea — cheapest month and demand peak

메이크업베이스(파운데이션) demand is lowest in Jul and highest in Jan. Buy around Jul for the least competition; sellers prepare ads and stock before Jan. 12-month range 41.5p, year-to-year correlation 0.91 (repeats yearly), last 12 months vs prior 12: -56.9%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
메이크업베이스1008698868064599586888994JulJan

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan100
Feb86
Mar98
Apr86
May80
Jun64
Jul59
Aug95
Sep86
Oct88
Nov89
Dec94
Cheapest monthJulDemand peakJan
Range41.5pRepeats yearly0.91 (yes)
YoY-56.9%Path화장품/미용 > 베이스메이크업 > 메이크업베이스

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1%
20s8%
30s22.5%
40s37%
50s23.8%
60+7.6%

Gender

Women93.9%
Men6.1%

Device

PC9.7%
Mobile90.3%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 메이크업베이스(파운데이션) cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jan peak. Main buyers: 40s women, Mobile share 90.3%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.