eBook: when to buy in Korea — cheapest month and demand peak

eBook demand is lowest in Feb and highest in Oct. Buy around Feb for the least competition; sellers prepare ads and stock before Oct. 12-month range 33.8p, year-to-year correlation -0.45 (irregular), last 12 months vs prior 12: -37.1%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
eBook7666777377687399931009080FebOct

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan76
Feb66
Mar77
Apr73
May77
Jun68
Jul73
Aug99
Sep93
Oct100
Nov90
Dec80
Cheapest monthFebDemand peakOct
Range33.8pRepeats yearly-0.45 (no)
YoY-37.1%Path도서 > 시/에세이 > eBook

36-month trend

202420252026

Buyers (last 12 months)

Age

10s5.8%
20s12.9%
30s19.2%
40s24.1%
50s19.2%
60+18.9%

Gender

Women67.9%
Men32.1%

Device

PC17.5%
Mobile82.5%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is eBook cheapest to buy?

Feb, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s women, Mobile share 82.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.