오디오북: when to buy in Korea — cheapest month and demand peak

오디오북 demand is lowest in Jun and highest in Dec. Buy around Jun for the least competition; sellers prepare ads and stock before Dec. 12-month range 64.5p, year-to-year correlation 0.04 (irregular), last 12 months vs prior 12: -3.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
오디오북5039454343364248413665100JunDec

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan50
Feb39
Mar45
Apr43
May43
Jun36
Jul42
Aug48
Sep41
Oct36
Nov65
Dec100
Cheapest monthJunDemand peakDec
Range64.5pRepeats yearly0.04 (no)
YoY-3.4%Path도서 > 시/에세이 > 오디오북

36-month trend

202420252026

Buyers (last 12 months)

Age

10s3.3%
20s10.5%
30s20.9%
40s35.6%
50s21.7%
60+8%

Gender

Women85.3%
Men14.7%

Device

PC12%
Mobile88%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 오디오북 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Dec peak. Main buyers: 40s women, Mobile share 88%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.