행커치프: when to buy in Korea — cheapest month and demand peak

행커치프 demand is lowest in Jun and highest in Oct. Buy around Jun for the least competition; sellers prepare ads and stock before Oct. 12-month range 49.5p, year-to-year correlation 0.52 (repeats yearly), last 12 months vs prior 12: -50.4%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
행커치프6259788067515278791008474JunOct

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan62
Feb59
Mar78
Apr80
May67
Jun51
Jul52
Aug78
Sep79
Oct100
Nov84
Dec74
Cheapest monthJunDemand peakOct
Range49.5pRepeats yearly0.52 (yes)
YoY-50.4%Path패션잡화 > 패션소품 > 행커치프

36-month trend

202420252026

Buyers (last 12 months)

Age

10s3.5%
20s9.3%
30s22.1%
40s27.2%
50s23.5%
60+14.4%

Gender

Women44.8%
Men55.2%

Device

PC19.8%
Mobile80.2%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 행커치프 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s men, Mobile share 80.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.