우산: when to buy in Korea — cheapest month and demand peak

우산 demand is lowest in Jan and highest in Jul. Buy around Jan for the least competition; sellers prepare ads and stock before Jul. 12-month range 80.6p, year-to-year correlation 0.87 (repeats yearly), last 12 months vs prior 12: -50%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
우산1930465361701004031352928JanJul
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12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan19
Feb30
Mar46
Apr53
May61
Jun70
Jul100
Aug40
Sep31
Oct35
Nov29
Dec28
Cheapest monthJanDemand peakJul
Range80.6pRepeats yearly0.87 (yes)
YoY-50%Path패션잡화 > 패션소품 > 우산

36-month trend

202420252026

Buyers (last 12 months)

Categories women in their 40s buy most →

Age

10s0.6%
20s5.6%
30s16.9%
40s35.1%
50s28.2%
60+13.6%

Gender

Women63.3%
Men36.7%

Device

PC23.9%
Mobile76.1%

Other categories in this group

Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 우산 cheapest to buy?

Jan, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Jul peak. Main buyers: 40s women, Mobile share 76.1%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.