숄: when to buy in Korea — cheapest month and demand peak

demand is lowest in Jun and highest in Nov. Buy around Jun for the least competition; sellers prepare ads and stock before Nov. 12-month range 79.3p, year-to-year correlation 0.89 (repeats yearly), last 12 months vs prior 12: -36.8%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
6040332524212432538910090JunNov

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan60
Feb40
Mar33
Apr25
May24
Jun21
Jul24
Aug32
Sep53
Oct89
Nov100
Dec90
Cheapest monthJunDemand peakNov
Range79.3pRepeats yearly0.89 (yes)
YoY-36.8%Path패션잡화 > 패션소품 > 숄

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.1%
20s2%
30s13%
40s37.1%
50s35.1%
60+12.6%

Gender

Women94.2%
Men5.8%

Device

PC8.1%
Mobile91.9%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 숄 cheapest to buy?

Jun, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Nov peak. Main buyers: 40s women, Mobile share 91.9%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.