와펜: when to buy in Korea — cheapest month and demand peak

와펜 demand is lowest in Jul and highest in Oct. Buy around Jul for the least competition; sellers prepare ads and stock before Oct. 12-month range 36.4p, year-to-year correlation 0.63 (repeats yearly), last 12 months vs prior 12: -48%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
와펜8274827471656481821009992JulOct

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan82
Feb74
Mar82
Apr74
May71
Jun65
Jul64
Aug81
Sep82
Oct100
Nov99
Dec92
Cheapest monthJulDemand peakOct
Range36.4pRepeats yearly0.63 (yes)
YoY-48%Path패션잡화 > 패션소품 > 와펜

36-month trend

202420252026

Buyers (last 12 months)

Age

10s1.9%
20s14.2%
30s22.6%
40s31.4%
50s22.2%
60+7.7%

Gender

Women45.2%
Men54.8%

Device

PC18.8%
Mobile81.2%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 와펜 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Oct peak. Main buyers: 40s men, Mobile share 81.2%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.