스카프: when to buy in Korea — cheapest month and demand peak

스카프 demand is lowest in Jul and highest in Mar. Buy around Jul for the least competition; sellers prepare ads and stock before Mar. 12-month range 80.7p, year-to-year correlation 0.94 (repeats yearly), last 12 months vs prior 12: -39.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
스카프4764100643821193351847455JulMar

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan47
Feb64
Mar100
Apr64
May38
Jun21
Jul19
Aug33
Sep51
Oct84
Nov74
Dec55
Cheapest monthJulDemand peakMar
Range80.7pRepeats yearly0.94 (yes)
YoY-39.7%Path패션잡화 > 패션소품 > 스카프

36-month trend

202420252026

Buyers (last 12 months)

Age

10s0.2%
20s2.5%
30s11.9%
40s28.7%
50s37.2%
60+19.6%

Gender

Women90.9%
Men9.1%

Device

PC9.5%
Mobile90.5%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 스카프 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Mar peak. Main buyers: 50s women, Mobile share 90.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.