브로치: when to buy in Korea — cheapest month and demand peak

브로치 demand is lowest in Jul and highest in Apr. Buy around Jul for the least competition; sellers prepare ads and stock before Apr. 12-month range 39.1p, year-to-year correlation 0.8 (repeats yearly), last 12 months vs prior 12: -48.7%.

Overlay up to 3.

JanFebMarAprMayJunJulAugSepOctNovDecCheapest monthDemand peak
브로치7673841008762619084909090JulApr

12-month demand calendar

Click demand over the last 36 months averaged by calendar month (max = 100).

Jan76
Feb73
Mar84
Apr100
May87
Jun62
Jul61
Aug90
Sep84
Oct90
Nov90
Dec90
Cheapest monthJulDemand peakApr
Range39.1pRepeats yearly0.8 (yes)
YoY-48.7%Path패션잡화 > 패션소품 > 브로치

36-month trend

202420252026

Buyers (last 12 months)

Age

10s4.3%
20s12.9%
30s19.6%
40s25.8%
50s25.4%
60+12.1%

Gender

Women74.1%
Men25.9%

Device

PC17.5%
Mobile82.5%

Other categories in this group

Data as of: 2023-08-01 ~ 2026-07-31 · NAVER Shopping Insight

How to use

1. Search a category

Type a product type to find it among 2,353 NAVER Shopping categories.

2. Read the calendar

The lowest month in the 12-month index is the time to buy; the highest is the time to sell.

3. Compare and save

Overlay up to 3 categories, download CSV or share the link.

FAQ

When is 브로치 cheapest to buy?

Jul, the lowest-demand month. Sellers compete harder in low months, so discounts and promotions increase.

When should sellers prepare?

One to two months before the Apr peak. Main buyers: 40s women, Mobile share 82.5%.

Data

NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.

Index

36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.