Gifts for women in their 50s — 스포츠/레저 categories women in their 50s buy most

Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 50s. Read top to bottom for gifts or ad targets.

women in their teens women in their 20s women in their 30s women in their 40s women in their 50s women in their 60s+men in their teens men in their 20s men in their 30s men in their 40s men in their 50s men in their 60s+

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All 패션의류 패션잡화 화장품/미용 디지털/가전 가구/인테리어 출산/육아 식품 스포츠/레저 생활/건강 여가/생활편의 도서

이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.

#	Category	Group	Skew index	50s share	Women share	This month	Cheapest	Coupang
1	트위스트	스포츠/레저 › 헬스	238	40.3%	80.8%	49	Nov	View
2	여성수영복	스포츠/레저 › 수영	217	31.7%	94%	58	Sep	View
3	요가복	스포츠/레저 › 요가/필라테스	212	32.1%	90.4%	87	Sep	View
4	댄스복	스포츠/레저 › 댄스	211	30.4%	95.3%	94	Sep	View
5	골프의류	스포츠/레저 › 골프	191	44%	59.4%	100	Jan	View
6	훌라후프	스포츠/레저 › 헬스	184	31.5%	79.9%	82	Dec	View
7	기타요가용품	스포츠/레저 › 요가/필라테스	180	31.5%	78.4%	100	Sep	View
8	요가링/필라테스링	스포츠/레저 › 요가/필라테스	166	29.2%	77.9%	100	Aug	View
9	진동운동기	스포츠/레저 › 헬스	162	34.5%	64.2%	90	Sep	View
10	골프잡화	스포츠/레저 › 골프	158	41%	52.9%	98	Jan	View
11	스텝퍼	스포츠/레저 › 헬스	155	31.1%	68.5%	60	Sep
12	탁구의류	스포츠/레저 › 탁구	155	40.6%	52.4%	77	Dec
13	요가매트	스포츠/레저 › 요가/필라테스	152	30.6%	67.9%	87	Sep
14	스포츠마스크	스포츠/레저 › 스포츠액세서리	146	36.1%	55.6%	34	Feb
15	골프백	스포츠/레저 › 골프	145	42.9%	46.2%	100	Dec
16	아이스머플러/스카프	스포츠/레저 › 스포츠액세서리	141	32.5%	59.4%	7	Jan
17	허리보호대	스포츠/레저 › 보호용품	127	32.2%	53.9%	100	Aug
18	스포츠토시	스포츠/레저 › 스포츠액세서리	123	34.1%	49.5%	18	Jan
19	승마운동기	스포츠/레저 › 헬스	122	37.3%	44.8%	85	Sep
20	댄스소품	스포츠/레저 › 댄스	122	19.3%	86.3%	98	Jun
21	무릎보호대	스포츠/레저 › 보호용품	122	33.2%	50.2%	100	Aug
22	비치웨어	스포츠/레저 › 수영	118	23.1%	70.1%	21	Sep
23	배드민턴의류	스포츠/레저 › 배드민턴	118	29.4%	55.1%	100	Dec
24	헬스사이클	스포츠/레저 › 헬스	114	30%	52.3%	89	Sep
25	수영용품	스포츠/레저 › 수영	112	26.2%	58.8%	46	Dec
26	벨트마사지	스포츠/레저 › 헬스	112	34.4%	44.8%	91	Sep
27	일립티컬	스포츠/레저 › 헬스	112	28.3%	54%	85	Sep
28	어깨보호대	스포츠/레저 › 보호용품	112	33.5%	46%	77	Sep
29	손목보호대	스포츠/레저 › 보호용품	110	29.1%	51.7%	100	Sep
30	아이스박스	스포츠/레저 › 캠핑	109	29.5%	50.5%	60	Jan

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Data as of: 2026-09-30 · NAVER Shopping Insight

How to use

1. Pick a segment

Choose gender and age to rank the categories that group buys more than average.

2. Narrow by top category

Click fashion, electronics, food etc. to re-rank within that group.

3. Check timing

Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.

FAQ

What are good gifts for women in their 50s?

The categories with the highest women in their 50s share are 트위스트, 여성수영복, 요가복. Narrow by top category in the table to match a budget.

How is it used for ad targeting?

The higher the skew index, the better women in their 50s targeting performs for that category. Near 100, run without gender or age targeting.

Skew index

(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.

Exclusions

Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.