Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 50s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 50s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 코인티슈/업소용 | 출산/육아 › 물티슈 | 142 | 32% | 60.6% | 63 | Aug | View |
| 2 | 산모방석 | 출산/육아 › 임산부용품 | 141 | 26.7% | 72.2% | 100 | Apr | View |
| 3 | 순금주얼리 | 출산/육아 › 유아동 주얼리 | 141 | 24.1% | 80.4% | 100 | Jun | View |
| 4 | 돌잔치용품 | 출산/육아 › 출산/돌기념품 | 125 | 23.8% | 72.2% | 69 | Aug | View |
| 5 | 혼합세트 | 출산/육아 › 물티슈 | 124 | 22.7% | 74.9% | 100 | Jun | View |
| 6 | 분통/파우더통 | 출산/육아 › 위생/건강용품 | 123 | 29% | 58% | 35 | Feb | View |
| 7 | 캡형 | 출산/육아 › 물티슈 | 122 | 25.3% | 66.3% | 100 | Sep | View |
| 8 | 브라 | 출산/육아 › 유아동언더웨어/잠옷 | 122 | 18.4% | 90.5% | 75 | Dec | View |
| 9 | 탯줄도장 | 출산/육아 › 출산/돌기념품 | 121 | 24.7% | 67% | 71 | Aug | View |
| 10 | 교복 | 출산/육아 › 유아동의류 | 121 | 20.3% | 81.5% | 72 | Aug | View |
| 11 | 모기밴드/퇴치용품 | 출산/육아 › 매트/안전용품 | 119 | 21.7% | 75.4% | 21 | Feb | |
| 12 | 유아세탁비누 | 출산/육아 › 유아세제 | 118 | 19.3% | 83.5% | 100 | Sep | |
| 13 | 브라팬티세트 | 출산/육아 › 유아동언더웨어/잠옷 | 114 | 18% | 87.1% | 81 | Sep | |
| 14 | 기능성물티슈 | 출산/육아 › 물티슈 | 113 | 22.9% | 67.4% | 100 | Sep | |
| 15 | 유아파우더 | 출산/육아 › 스킨/바디용품 | 113 | 23.8% | 64.8% | 42 | Feb | |
| 16 | 청바지 | 출산/육아 › 임부복 | 109 | 18.1% | 82.4% | 83 | Dec | |
| 17 | 유아비누 | 출산/육아 › 스킨/바디용품 | 108 | 18.3% | 80.8% | 100 | Jun | |
| 18 | 휴대용 | 출산/육아 › 물티슈 | 107 | 19% | 77% | 88 | Dec | |
| 19 | 임부속옷 | 출산/육아 › 임부복 | 105 | 18.9% | 76.2% | 94 | Sep | |
| 20 | 유아오일 | 출산/육아 › 스킨/바디용품 | 104 | 19.2% | 74% | 60 | Jun | |
| 21 | 모서리보호대 | 출산/육아 › 매트/안전용품 | 97 | 27.9% | 47.5% | 98 | Aug | |
| 22 | 유아표백제/얼룩제거제 | 출산/육아 › 유아세제 | 96 | 15.8% | 83.5% | 82 | Feb | |
| 23 | 유아로션 | 출산/육아 › 스킨/바디용품 | 95 | 17.5% | 74.6% | 82 | Sep | |
| 24 | 해열시트 | 출산/육아 › 위생/건강용품 | 95 | 17.7% | 73.2% | 28 | Feb | |
| 25 | 전자파차단앞치마 | 출산/육아 › 임산부용품 | 95 | 16.6% | 78.7% | 92 | Sep | |
| 26 | 리필형 | 출산/육아 › 물티슈 | 93 | 16.6% | 77.1% | 100 | Sep | |
| 27 | 유두케어/젖몸살용품 | 출산/육아 › 수유용품 | 91 | 16.6% | 75.2% | 96 | Sep | |
| 28 | 유아크림 | 출산/육아 › 스킨/바디용품 | 89 | 15.3% | 79.6% | 61 | Jun | |
| 29 | 수영가방/비치백 | 출산/육아 › 수영복/용품 | 89 | 13.6% | 89.4% | 15 | Nov | |
| 30 | 문닫힘방지 | 출산/육아 › 매트/안전용품 | 88 | 24.2% | 50.1% | 91 | Dec |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 50s share are 코인티슈/업소용, 산모방석, 순금주얼리. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 50s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.