Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 파크골프/그라운드골프 | 스포츠/레저 › 골프 | 554 | 54.8% | 53.4% | 96 | Dec | View |
| 2 | 민물낚시 | 스포츠/레저 › 낚시 | 459 | 25.7% | 94.4% | 90 | Sep | View |
| 3 | 탁구러버 | 스포츠/레저 › 탁구 | 420 | 25.5% | 87.1% | 86 | Jul | View |
| 4 | 기타탁구용품 | 스포츠/레저 › 탁구 | 369 | 25.5% | 76.4% | 100 | Jun | View |
| 5 | 탁구라켓 | 스포츠/레저 › 탁구 | 347 | 22.8% | 80.4% | 90 | Jun | View |
| 6 | 탁구공 | 스포츠/레저 › 탁구 | 342 | 27.8% | 65% | 94 | Jun | View |
| 7 | 바다낚시 | 스포츠/레저 › 낚시 | 309 | 17.4% | 93.9% | 100 | Feb | View |
| 8 | 낚싯줄 | 스포츠/레저 › 낚시 | 308 | 17% | 95.6% | 100 | Feb | View |
| 9 | 천막 | 스포츠/레저 › 캠핑 | 294 | 28% | 55.4% | 90 | Jan | View |
| 10 | 파워뱅크 | 스포츠/레저 › 캠핑 | 292 | 19% | 81.2% | 100 | Jul | View |
| 11 | 탁구화 | 스포츠/레저 › 탁구 | 289 | 24.7% | 61.8% | 100 | Sep | |
| 12 | 낚시용품 | 스포츠/레저 › 낚시 | 288 | 16.3% | 93.3% | 100 | Feb | |
| 13 | 파라솔 | 스포츠/레저 › 캠핑 | 287 | 27.9% | 54.4% | 0 | Apr | |
| 14 | 보트 | 스포츠/레저 › 낚시 | 279 | 16.1% | 91.7% | 0 | Dec | |
| 15 | 로스트볼 | 스포츠/레저 › 골프 | 276 | 24.8% | 58.7% | 77 | Jan | |
| 16 | 탁구대 | 스포츠/레저 › 탁구 | 276 | 20.4% | 71.4% | 100 | Jun | |
| 17 | 골프클럽 | 스포츠/레저 › 골프 | 264 | 16.7% | 83.4% | 100 | Dec | |
| 18 | 낚싯대 | 스포츠/레저 › 낚시 | 263 | 14.6% | 95.2% | 100 | Feb | |
| 19 | 자전거의류/잡화 | 스포츠/레저 › 자전거 | 262 | 16.8% | 82.3% | 100 | Jan | |
| 20 | 거꾸리 | 스포츠/레저 › 헬스 | 255 | 22.9% | 58.8% | 100 | Jun | |
| 21 | 승마운동기 | 스포츠/레저 › 헬스 | 243 | 23.3% | 55.2% | 85 | Sep | |
| 22 | 탁구의류 | 스포츠/레저 › 탁구 | 242 | 26.8% | 47.6% | 77 | Dec | |
| 23 | 무릎보호대 | 스포츠/레저 › 보호용품 | 239 | 25.3% | 49.8% | 100 | Aug | |
| 24 | 골프연습용품 | 스포츠/레저 › 골프 | 232 | 17.1% | 71.7% | 100 | Aug | |
| 25 | 벨트마사지 | 스포츠/레저 › 헬스 | 232 | 22.2% | 55.2% | 91 | Sep | |
| 26 | 허리보호대 | 스포츠/레저 › 보호용품 | 230 | 26.4% | 46.1% | 100 | Aug | |
| 27 | 랜턴 | 스포츠/레저 › 캠핑 | 222 | 15.8% | 74.2% | 100 | Aug | |
| 28 | 스포츠토시 | 스포츠/레저 › 스포츠액세서리 | 218 | 22.8% | 50.5% | 18 | Jan | |
| 29 | 등산화 | 스포츠/레저 › 등산 | 217 | 17.3% | 66.2% | 100 | Aug | |
| 30 | 루어낚시 | 스포츠/레저 › 낚시 | 216 | 12.2% | 93.7% | 100 | Feb |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 60s+ share are 파크골프/그라운드골프, 민물낚시, 탁구러버. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.