Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 50s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 50s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 포도씨유 | 식품 › 식용유/오일 | 207 | 37.8% | 75.2% | 63 | Jun | View |
| 2 | 액젓 | 식품 › 조미료 | 204 | 35.7% | 78.5% | 80 | Jun | View |
| 3 | 발사믹드레싱 | 식품 › 소스/드레싱 | 200 | 34.7% | 79% | 92 | Aug | View |
| 4 | 열무김치 | 식품 › 김치 | 197 | 39% | 69.1% | 33 | Dec | View |
| 5 | 절임배추 | 식품 › 김치 | 197 | 36.7% | 73.5% | 51 | Jun | View |
| 6 | 총각김치 | 식품 › 김치 | 195 | 39.4% | 67.7% | 100 | Jun | View |
| 7 | 송편 | 식품 › 떡류 | 195 | 32.2% | 83% | 43 | Jul | View |
| 8 | 콜라겐 | 식품 › 다이어트식품 | 188 | 34.5% | 74.8% | 98 | Aug | View |
| 9 | 머스타드소스 | 식품 › 소스/드레싱 | 188 | 34.7% | 74.2% | 70 | Sep | View |
| 10 | 샌드위치 | 식품 › 빵/베이커리 | 188 | 32.7% | 78.9% | 0 | Apr | View |
| 11 | 시서스 | 식품 › 다이어트식품 | 187 | 35.6% | 71.8% | 100 | Sep | |
| 12 | 환자식/영양보충식 | 식품 › 건강식품 | 182 | 37% | 67.4% | 100 | Jun | |
| 13 | 오메기떡/두텁떡 | 식품 › 떡류 | 182 | 34.3% | 72.6% | 54 | Jul | |
| 14 | 효소 | 식품 › 건강식품 | 180 | 34% | 72.5% | 89 | Feb | |
| 15 | 된장 | 식품 › 장류 | 180 | 33.9% | 72.8% | 92 | Sep | |
| 16 | 아보카도오일 | 식품 › 식용유/오일 | 179 | 33.3% | 73.6% | 69 | Nov | |
| 17 | 라이스페이퍼 | 식품 › 냉동/간편조리식품 | 177 | 32% | 76% | 100 | Jul | |
| 18 | 레몬밤 | 식품 › 다이어트식품 | 176 | 32.2% | 74.9% | 93 | Feb | |
| 19 | 인절미 | 식품 › 떡류 | 176 | 30.5% | 79.2% | 53 | Jul | |
| 20 | 누룽지 | 식품 › 냉동/간편조리식품 | 174 | 34.3% | 69.6% | 88 | Aug | |
| 21 | 다이어트차 | 식품 › 다이어트식품 | 174 | 29.5% | 80.8% | 100 | Sep | |
| 22 | 기타다이어트식품 | 식품 › 다이어트식품 | 174 | 32.8% | 72.7% | 84 | Sep | |
| 23 | 식초 | 식품 › 조미료 | 174 | 33.7% | 70.9% | 90 | Dec | |
| 24 | 포기김치 | 식품 › 김치 | 173 | 34.8% | 68.1% | 100 | Feb | |
| 25 | 청국장 | 식품 › 장류 | 173 | 32.5% | 73.1% | 84 | Aug | |
| 26 | 알파CD | 식품 › 다이어트식품 | 172 | 34.7% | 68% | 0 | Sep | |
| 27 | 메주 | 식품 › 장류 | 172 | 30.7% | 76.8% | 17 | Jul | |
| 28 | 히알루론산 | 식품 › 다이어트식품 | 169 | 28.4% | 81.5% | 100 | Sep | |
| 29 | 고춧가루 | 식품 › 조미료 | 169 | 34.2% | 67.6% | 91 | Feb | |
| 30 | 콩가루 | 식품 › 가루/분말류 | 169 | 33.7% | 68.6% | 45 | Nov |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 50s share are 포도씨유, 액젓, 발사믹드레싱. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 50s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.