Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 50s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 50s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 빨래삶통 | 생활/건강 › 세탁용품 | 214 | 36.3% | 80.7% | 100 | Sep | View |
| 2 | 발지압/발매트 | 생활/건강 › 발건강용품 | 209 | 38.4% | 74.5% | 100 | Jun | View |
| 3 | 화분대 | 생활/건강 › 정원/원예용품 | 205 | 38.5% | 73.1% | 80 | Sep | View |
| 4 | 천주교용품 | 생활/건강 › 종교 | 198 | 32.4% | 83.8% | 93 | Feb | View |
| 5 | 넝쿨식물 | 생활/건강 › 원예/식물 | 194 | 31.8% | 83.5% | 89 | Feb | View |
| 6 | 빨래판 | 생활/건강 › 세탁용품 | 193 | 37.5% | 70.6% | 75 | Feb | View |
| 7 | 공기정화식물 | 생활/건강 › 원예/식물 | 193 | 34.3% | 77.3% | 83 | Sep | View |
| 8 | 성인용기저귀 | 생활/건강 › 생활용품 | 192 | 38.2% | 68.9% | 100 | Sep | View |
| 9 | 보행차/실버카 | 생활/건강 › 실버용품 | 191 | 43.7% | 59.8% | 96 | Dec | View |
| 10 | 욕창방지용품 | 생활/건강 › 실버용품 | 190 | 41.2% | 63.3% | 100 | Sep | View |
| 11 | 냄비/솥 | 생활/건강 › 주방용품 | 187 | 34% | 75.3% | 85 | Jun | |
| 12 | 수경식물 | 생활/건강 › 원예/식물 | 185 | 33.3% | 76.1% | 73 | Sep | |
| 13 | 식기 | 생활/건강 › 주방용품 | 181 | 30.4% | 81.7% | 86 | Jun | |
| 14 | 목욕보조용품 | 생활/건강 › 실버용품 | 180 | 37.1% | 66.4% | 100 | Sep | |
| 15 | 샤워/목욕용품 | 생활/건강 › 욕실용품 | 180 | 32.8% | 75% | 100 | Sep | |
| 16 | 물감/포스터컬러 | 생활/건강 › 화방용품 | 179 | 31.2% | 78.8% | 91 | Jun | |
| 17 | 수반 | 생활/건강 › 정원/원예용품 | 178 | 39.2% | 62.4% | 84 | Sep | |
| 18 | 주전자/티포트 | 생활/건강 › 주방용품 | 177 | 32.7% | 74.1% | 84 | Jun | |
| 19 | 관엽식물 | 생활/건강 › 원예/식물 | 176 | 34% | 71.1% | 71 | Aug | |
| 20 | 허브식물 | 생활/건강 › 원예/식물 | 176 | 33.6% | 71.8% | 61 | Sep | |
| 21 | 미니화분 | 생활/건강 › 원예/식물 | 176 | 30.8% | 78.3% | 67 | Sep | |
| 22 | 다림판 | 생활/건강 › 세탁용품 | 175 | 35.9% | 66.9% | 100 | Jan | |
| 23 | 지압기 | 생활/건강 › 건강관리용품 | 175 | 32.1% | 74.6% | 73 | Dec | |
| 24 | 돋보기 | 생활/건강 › 실버용품 | 174 | 45.6% | 52.3% | 100 | Sep | |
| 25 | 씨앗/모종 | 생활/건강 › 원예/식물 | 174 | 36.6% | 65.1% | 36 | Dec | |
| 26 | 옷커버 | 생활/건강 › 수납/정리용품 | 174 | 33.7% | 70.7% | 100 | Aug | |
| 27 | 종이꽃 | 생활/건강 › 원예/식물 | 173 | 26.5% | 89.7% | 17 | Jun | |
| 28 | 고양이 간식 | 생활/건강 › 반려동물 | 172 | 32.4% | 72.8% | 100 | Sep | |
| 29 | 좌훈기 | 생활/건강 › 좌욕/좌훈용품 | 171 | 27.7% | 84.7% | 93 | Jun | |
| 30 | 패션용품 | 생활/건강 › 반려동물 | 169 | 28.3% | 81.7% | 71 | Aug |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 50s share are 빨래삶통, 발지압/발매트, 화분대. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 50s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.