Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 50s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 50s share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 화분대 | 생활/건강 › 정원/원예용품 | 208 | 37.8% | 73.1% | 75 | Dec |
| 2 | 빨래삶통 | 생활/건강 › 세탁용품 | 207 | 34.2% | 80.4% | 100 | Jun |
| 3 | 발지압/발매트 | 생활/건강 › 발건강용품 | 203 | 37.1% | 72.9% | 100 | Jun |
| 4 | 천주교용품 | 생활/건강 › 종교 | 196 | 31.1% | 83.8% | 100 | Feb |
| 5 | 성인용기저귀 | 생활/건강 › 생활용품 | 196 | 37.7% | 69.1% | 100 | Jun |
| 6 | 보행차/실버카 | 생활/건강 › 실버용품 | 195 | 42.9% | 60.3% | 91 | Dec |
| 7 | 욕창방지용품 | 생활/건강 › 실버용품 | 195 | 40.5% | 64% | 100 | Jun |
| 8 | 공기정화식물 | 생활/건강 › 원예/식물 | 193 | 33.2% | 77.3% | 93 | Dec |
| 9 | 넝쿨식물 | 생활/건강 › 원예/식물 | 190 | 30.3% | 83.5% | 98 | Feb |
| 10 | 빨래판 | 생활/건강 › 세탁용품 | 189 | 36.2% | 69.3% | 100 | Feb |
| 11 | 냄비/솥 | 생활/건강 › 주방용품 | 188 | 32.9% | 75.9% | 83 | Jun |
| 12 | 수경식물 | 생활/건강 › 원예/식물 | 183 | 31.9% | 76.2% | 90 | Jun |
| 13 | 수반 | 생활/건강 › 정원/원예용품 | 183 | 38.9% | 62.5% | 91 | Dec |
| 14 | 샤워/목욕용품 | 생활/건강 › 욕실용품 | 180 | 32% | 74.9% | 100 | Jun |
| 15 | 물감/포스터컬러 | 생활/건강 › 화방용품 | 179 | 30.1% | 79.1% | 100 | Jun |
| 16 | 식기 | 생활/건강 › 주방용품 | 179 | 29% | 82% | 99 | Jun |
| 17 | 목욕보조용품 | 생활/건강 › 실버용품 | 179 | 35.9% | 66.4% | 100 | Jun |
| 18 | 관엽식물 | 생활/건강 › 원예/식물 | 179 | 33.5% | 71.1% | 66 | Jul |
| 19 | 주전자/티포트 | 생활/건강 › 주방용품 | 178 | 31.9% | 74.2% | 56 | Jun |
| 20 | 씨앗/모종 | 생활/건강 › 원예/식물 | 178 | 36.4% | 65.1% | 37 | Dec |
| 21 | 좌훈기 | 생활/건강 › 좌욕/좌훈용품 | 177 | 28% | 84.3% | 77 | Jun |
| 22 | 다림판 | 생활/건강 › 세탁용품 | 176 | 34.6% | 67.7% | 98 | Jan |
| 23 | 미니화분 | 생활/건강 › 원예/식물 | 176 | 29.9% | 78.4% | 68 | Nov |
| 24 | 돋보기 | 생활/건강 › 실버용품 | 175 | 44.9% | 51.9% | 100 | Nov |
| 25 | 허브식물 | 생활/건강 › 원예/식물 | 175 | 32.4% | 72% | 72 | Dec |
| 26 | 종이꽃 | 생활/건강 › 원예/식물 | 175 | 25.9% | 89.8% | 14 | Jun |
| 27 | 옷커버 | 생활/건강 › 수납/정리용품 | 175 | 32.8% | 70.8% | 67 | Jul |
| 28 | 고양이 간식 | 생활/건강 › 반려동물 | 172 | 31.3% | 73% | 100 | Jun |
| 29 | 지압기 | 생활/건강 › 건강관리용품 | 170 | 30.1% | 75% | 90 | Dec |
| 30 | 주방수납용품 | 생활/건강 › 주방용품 | 168 | 31.3% | 71.3% | 100 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 50s share are 화분대, 빨래삶통, 발지압/발매트. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 50s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.