Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 50s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 50s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 골프클럽 | 스포츠/레저 › 골프 | 343 | 40.7% | 83.4% | 100 | Dec | View |
| 2 | 민물낚시 | 스포츠/레저 › 낚시 | 341 | 35.8% | 94.4% | 90 | Sep | View |
| 3 | 바다낚시 | 스포츠/레저 › 낚시 | 319 | 33.6% | 93.9% | 100 | Feb | View |
| 4 | 수중총/작살 | 스포츠/레저 › 스킨스쿠버 | 315 | 33.4% | 93.3% | 42 | Feb | View |
| 5 | 보트 | 스포츠/레저 › 낚시 | 312 | 33.7% | 91.7% | 0 | Dec | View |
| 6 | 탁구러버 | 스포츠/레저 › 탁구 | 311 | 35.3% | 87.1% | 86 | Jul | View |
| 7 | 리트렉터 | 스포츠/레저 › 스킨스쿠버 | 311 | 33.8% | 91.2% | 56 | Sep | View |
| 8 | 낚시용품 | 스포츠/레저 › 낚시 | 303 | 32.1% | 93.3% | 100 | Feb | View |
| 9 | 게이지 | 스포츠/레저 › 스킨스쿠버 | 302 | 34.4% | 87% | 100 | Jun | View |
| 10 | 낚싯줄 | 스포츠/레저 › 낚시 | 300 | 31.1% | 95.6% | 100 | Feb | View |
| 11 | 루어낚시 | 스포츠/레저 › 낚시 | 290 | 30.6% | 93.7% | 100 | Feb | |
| 12 | 족구의류 | 스포츠/레저 › 족구 | 290 | 32.7% | 87.9% | 91 | Aug | |
| 13 | 낚싯대 | 스포츠/레저 › 낚시 | 287 | 29.8% | 95.2% | 100 | Feb | |
| 14 | 호스 | 스포츠/레저 › 스킨스쿠버 | 287 | 31.8% | 89.3% | 73 | Dec | |
| 15 | 골프공 | 스포츠/레저 › 골프 | 286 | 41% | 69.1% | 100 | Jan | |
| 16 | 낚시의류/잡화 | 스포츠/레저 › 낚시 | 280 | 31% | 89.3% | 100 | Feb | |
| 17 | 골프필드용품 | 스포츠/레저 › 골프 | 279 | 41.4% | 66.7% | 100 | Jan | |
| 18 | 골프연습용품 | 스포츠/레저 › 골프 | 277 | 38.2% | 71.7% | 100 | Aug | |
| 19 | 자전거의류/잡화 | 스포츠/레저 › 자전거 | 270 | 32.5% | 82.3% | 100 | Jan | |
| 20 | 낚시릴 | 스포츠/레저 › 낚시 | 270 | 28% | 95.4% | 100 | Feb | |
| 21 | 레귤레이터 | 스포츠/레저 › 스킨스쿠버 | 269 | 30.9% | 86.3% | 93 | Dec | |
| 22 | 기타탁구용품 | 스포츠/레저 › 탁구 | 268 | 34.7% | 76.4% | 100 | Jun | |
| 23 | 다이빙칼 | 스포츠/레저 › 스킨스쿠버 | 268 | 28.5% | 92.9% | 70 | Dec | |
| 24 | 부력재킷 | 스포츠/레저 › 스킨스쿠버 | 254 | 29.6% | 85.1% | 100 | Dec | |
| 25 | 골프화 | 스포츠/레저 › 골프 | 252 | 39.9% | 62.6% | 100 | Dec | |
| 26 | 파워뱅크 | 스포츠/레저 › 캠핑 | 245 | 29.9% | 81.2% | 100 | Jul | |
| 27 | 탁구라켓 | 스포츠/레저 › 탁구 | 245 | 30.1% | 80.4% | 90 | Jun | |
| 28 | 수중전등 | 스포츠/레저 › 스킨스쿠버 | 242 | 28.1% | 85.2% | 86 | Feb | |
| 29 | 스트링 | 스포츠/레저 › 테니스 | 238 | 25.9% | 91% | 99 | Aug | |
| 30 | 족구공 | 스포츠/레저 › 족구 | 235 | 26.1% | 89.2% | 88 | Feb |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 50s share are 골프클럽, 민물낚시, 바다낚시. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 50s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.