Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 50s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 50s share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 전투식량 | 식품 › 즉석밥/즉석국 | 272 | 31.8% | 80.2% | 0 | Dec |
| 2 | 꽁치/고등어 | 식품 › 통조림/캔 | 194 | 32.5% | 55.9% | 100 | Jun |
| 3 | 옥수수/콩 | 식품 › 통조림/캔 | 189 | 30.5% | 58.1% | 78 | Jun |
| 4 | 기타육류 | 식품 › 축산물 | 184 | 26.7% | 64.8% | 100 | Jun |
| 5 | 사케/기타수입주류 | 식품 › 주류 | 181 | 25.2% | 67.4% | 64 | Aug |
| 6 | 세트 | 식품 › 통조림/캔 | 172 | 31.8% | 50.9% | 20 | Jun |
| 7 | 전통주(매장픽업) | 식품 › 주류 | 170 | 24.1% | 66.1% | 0 | Jul |
| 8 | 골뱅이/번데기 | 식품 › 통조림/캔 | 167 | 33% | 47.6% | 100 | Feb |
| 9 | 양주 | 식품 › 주류 | 166 | 21% | 74.1% | 74 | Jun |
| 10 | 인삼 | 식품 › 건강식품 | 162 | 33.6% | 45.2% | 89 | Jun |
| 11 | 고추냉이 | 식품 › 조미료 | 161 | 25.7% | 58.8% | 100 | Jun |
| 12 | 대두유 | 식품 › 식용유/오일 | 160 | 30.2% | 49.7% | 93 | Jun |
| 13 | 한방재료 | 식품 › 건강식품 | 151 | 32.9% | 43% | 84 | Jun |
| 14 | 황도/과일 | 식품 › 통조림/캔 | 151 | 29.8% | 47.4% | 100 | Nov |
| 15 | 겨자 | 식품 › 조미료 | 148 | 32.1% | 43.2% | 89 | Dec |
| 16 | 볶음류 | 식품 › 반찬 | 145 | 31.8% | 42.9% | 92 | Nov |
| 17 | 단무지 | 식품 › 반찬 | 145 | 31.2% | 43.6% | 81 | Jun |
| 18 | 카놀라유 | 식품 › 식용유/오일 | 142 | 31% | 42.9% | 47 | Jun |
| 19 | 생선 | 식품 › 수산물 | 141 | 26.4% | 50.2% | 83 | Jun |
| 20 | 전통주(배송) | 식품 › 주류 | 141 | 22.2% | 59.7% | 71 | Jun |
| 21 | 일반즉석밥/잡곡밥 | 식품 › 즉석밥/즉석국 | 141 | 30.8% | 42.9% | 0 | Jun |
| 22 | 건강환/정 | 식품 › 건강식품 | 140 | 32.5% | 40.3% | 74 | Jun |
| 23 | 라면 | 식품 › 라면/면류 | 140 | 25% | 52.7% | 100 | Jun |
| 24 | 맥주 | 식품 › 주류 | 140 | 25.3% | 52.1% | 100 | Nov |
| 25 | 돼지고기 | 식품 › 축산물 | 139 | 24.3% | 53.8% | 92 | Jun |
| 26 | 홍삼 | 식품 › 건강식품 | 139 | 32.8% | 39.9% | 52 | Jun |
| 27 | 햄 | 식품 › 통조림/캔 | 139 | 28.3% | 46.1% | 100 | Apr |
| 28 | 양념장 | 식품 › 장류 | 139 | 31.6% | 41.3% | 90 | Jul |
| 29 | 기타장류 | 식품 › 장류 | 138 | 28.5% | 45.3% | 72 | Jun |
| 30 | 해산물/어패류 | 식품 › 수산물 | 137 | 26% | 49.6% | 73 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 50s share are 전투식량, 꽁치/고등어, 옥수수/콩. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 50s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
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