Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 50s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 50s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 전투식량 | 식품 › 즉석밥/즉석국 | 253 | 31.4% | 79.7% | 0 | Dec | View |
| 2 | 꽁치/고등어 | 식품 › 통조림/캔 | 186 | 32.8% | 56.1% | 100 | Jun | View |
| 3 | 옥수수/콩 | 식품 › 통조림/캔 | 184 | 31.5% | 57.8% | 86 | Jun | View |
| 4 | 사케/기타수입주류 | 식품 › 주류 | 182 | 26.5% | 67.9% | 65 | Oct | View |
| 5 | 기타육류 | 식품 › 축산물 | 178 | 27.2% | 64.9% | 67 | Jun | View |
| 6 | 세트 | 식품 › 통조림/캔 | 172 | 33.3% | 51.1% | 15 | Jun | View |
| 7 | 양주 | 식품 › 주류 | 168 | 22.3% | 74.7% | 72 | Jun | View |
| 8 | 골뱅이/번데기 | 식품 › 통조림/캔 | 166 | 34.1% | 48.2% | 100 | Feb | View |
| 9 | 전통주(매장픽업) | 식품 › 주류 | 163 | 25.2% | 63.9% | 0 | Jul | View |
| 10 | 고추냉이 | 식품 › 조미료 | 160 | 26.8% | 59.1% | 99 | Sep | View |
| 11 | 인삼 | 식품 › 건강식품 | 155 | 33.9% | 45.4% | 72 | Jun | |
| 12 | 대두유 | 식품 › 식용유/오일 | 154 | 30.8% | 49.6% | 84 | Jun | |
| 13 | 황도/과일 | 식품 › 통조림/캔 | 147 | 30.7% | 47.3% | 83 | Sep | |
| 14 | 한방재료 | 식품 › 건강식품 | 146 | 33.2% | 43.6% | 100 | Jun | |
| 15 | 겨자 | 식품 › 조미료 | 146 | 32.6% | 44.3% | 100 | Sep | |
| 16 | 단무지 | 식품 › 반찬 | 144 | 32.4% | 44.1% | 100 | Jun | |
| 17 | 라면 | 식품 › 라면/면류 | 143 | 26.4% | 53.7% | 98 | Sep | |
| 18 | 전통주(배송) | 식품 › 주류 | 143 | 23.4% | 60.4% | 92 | Jun | |
| 19 | 카놀라유 | 식품 › 식용유/오일 | 142 | 32.3% | 43.4% | 47 | Jun | |
| 20 | 볶음류 | 식품 › 반찬 | 141 | 32.4% | 43.1% | 72 | Nov | |
| 21 | 맥주 | 식품 › 주류 | 141 | 26.6% | 52.3% | 60 | Nov | |
| 22 | 맛살/게살 | 식품 › 냉동/간편조리식품 | 140 | 29.8% | 46.4% | 94 | Jun | |
| 23 | 돼지고기 | 식품 › 축산물 | 138 | 24.9% | 54.8% | 89 | Jun | |
| 24 | 햄 | 식품 › 통조림/캔 | 138 | 29.3% | 46.7% | 92 | Apr | |
| 25 | 생선 | 식품 › 수산물 | 137 | 27% | 50.3% | 67 | Jun | |
| 26 | 홍삼 | 식품 › 건강식품 | 137 | 33.7% | 40.2% | 67 | Jun | |
| 27 | 양념장 | 식품 › 장류 | 136 | 32.5% | 41.3% | 79 | Jul | |
| 28 | 일반즉석밥/잡곡밥 | 식품 › 즉석밥/즉석국 | 136 | 31% | 43.3% | 0 | Jun | |
| 29 | 깍두기 | 식품 › 김치 | 135 | 32.8% | 40.6% | 100 | Jun | |
| 30 | 나박김치 | 식품 › 김치 | 135 | 34.9% | 38.4% | 68 | Dec |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 50s share are 전투식량, 꽁치/고등어, 옥수수/콩. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 50s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.