Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 50s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 50s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 예초기 | 생활/건강 › 공구 | 310 | 36% | 85.1% | 35 | Dec | View |
| 2 | 목공공구 | 생활/건강 › 공구 | 305 | 34.5% | 87.4% | 98 | Aug | View |
| 3 | 절삭공구 | 생활/건강 › 공구 | 302 | 34% | 87.9% | 100 | Aug | View |
| 4 | 설비공구 | 생활/건강 › 공구 | 294 | 32.8% | 88.8% | 92 | Sep | View |
| 5 | 용접공구 | 생활/건강 › 공구 | 292 | 33.1% | 87.4% | 96 | Aug | View |
| 6 | 전동공구 | 생활/건강 › 공구 | 291 | 32.6% | 88.3% | 93 | Sep | View |
| 7 | 소형기계 | 생활/건강 › 공구 | 291 | 32.7% | 88% | 98 | Sep | View |
| 8 | 에어공구 | 생활/건강 › 공구 | 289 | 33.4% | 85.7% | 98 | Aug | View |
| 9 | 전기용품 | 생활/건강 › 자동차용품 | 284 | 30.5% | 92.2% | 100 | Sep | View |
| 10 | 체결용품 | 생활/건강 › 공구 | 276 | 30.8% | 88.6% | 98 | Sep | View |
| 11 | 램프 | 생활/건강 › 자동차용품 | 274 | 29.3% | 92.7% | 100 | Jun | |
| 12 | 튜닝용품 | 생활/건강 › 자동차용품 | 272 | 28.5% | 94.6% | 100 | Jun | |
| 13 | 수작업공구 | 생활/건강 › 공구 | 270 | 30.7% | 86.9% | 100 | Sep | |
| 14 | 배터리용품 | 생활/건강 › 자동차용품 | 268 | 30.1% | 88.1% | 67 | Jun | |
| 15 | 정원부자재 | 생활/건강 › 정원/원예용품 | 259 | 35.8% | 71.5% | 74 | Jan | |
| 16 | 원예공구 | 생활/건강 › 공구 | 258 | 32% | 79.7% | 68 | Dec | |
| 17 | 타이어/휠 | 생활/건강 › 자동차용품 | 255 | 27.3% | 92.6% | 85 | Jun | |
| 18 | 천연잔디 | 생활/건강 › 원예/식물 | 255 | 35.5% | 71.1% | 42 | Dec | |
| 19 | 오일/소모품 | 생활/건강 › 자동차용품 | 254 | 28.7% | 87.5% | 93 | Aug | |
| 20 | 페인트용품 | 생활/건강 › 공구 | 253 | 33.8% | 74.2% | 90 | Jan | |
| 21 | 건강목걸이 | 생활/건강 › 건강관리용품 | 249 | 35.9% | 68.7% | 100 | Feb | |
| 22 | DIY용품 | 생활/건강 › 자동차용품 | 248 | 28.9% | 84.8% | 100 | Jun | |
| 23 | 접착용품 | 생활/건강 › 공구 | 243 | 31.3% | 77% | 100 | Jun | |
| 24 | 측정공구 | 생활/건강 › 공구 | 240 | 30% | 79.2% | 98 | Sep | |
| 25 | 모터 | 생활/건강 › 관상어용품 | 239 | 26.9% | 88.1% | 100 | Sep | |
| 26 | 운반용품 | 생활/건강 › 공구 | 236 | 32.4% | 72.1% | 95 | Sep | |
| 27 | 안전용품 | 생활/건강 › 공구 | 231 | 31.4% | 72.9% | 88 | Sep | |
| 28 | 화폐 | 생활/건강 › 수집품 | 228 | 33.1% | 68.2% | 86 | Jun | |
| 29 | 익스테리어용품 | 생활/건강 › 자동차용품 | 225 | 25.6% | 87.1% | 100 | Sep | |
| 30 | 면도용품 | 생활/건강 › 욕실용품 | 224 | 28.7% | 77.3% | 100 | Jun |
As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.
Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 50s share are 예초기, 목공공구, 절삭공구. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 50s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.