Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 50s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 50s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 벨트부품 | 패션잡화 › 벨트 | 311 | 38% | 81.1% | 0 | Jul | View |
| 2 | 군모 | 패션잡화 › 모자 | 251 | 33.2% | 74.8% | 100 | Sep | View |
| 3 | 구두 | 패션잡화 › 남성신발 | 237 | 28.5% | 82.2% | 0 | Jul | View |
| 4 | 기능화 | 패션잡화 › 남성신발 | 237 | 31.2% | 75.2% | 88 | Sep | View |
| 5 | 시계수리용품 | 패션잡화 › 시계 | 234 | 27.2% | 85.2% | 96 | Dec | View |
| 6 | 클러치백 | 패션잡화 › 남성가방 | 233 | 32.1% | 71.8% | 100 | Feb | View |
| 7 | 남성벨트 | 패션잡화 › 벨트 | 221 | 31.4% | 69.8% | 100 | Aug | View |
| 8 | 실내화 | 패션잡화 › 남성신발 | 212 | 26.4% | 79.6% | 74 | Sep | View |
| 9 | 멜빵 | 패션잡화 › 벨트 | 211 | 30.8% | 67.8% | 96 | Aug | View |
| 10 | 머니클립 | 패션잡화 › 지갑 | 210 | 32% | 64.9% | 100 | Jun | View |
| 11 | 시계소품 | 패션잡화 › 시계 | 210 | 25.3% | 82% | 100 | Dec | |
| 12 | 부츠/워커 | 패션잡화 › 남성신발 | 207 | 25% | 81.9% | 0 | Apr | |
| 13 | 라이터/담배용품 | 패션잡화 › 패션소품 | 199 | 25.5% | 77.2% | 100 | Jun | |
| 14 | 브리프케이스 | 패션잡화 › 남성가방 | 198 | 29.9% | 65.4% | 85 | Sep | |
| 15 | 패션시계 | 패션잡화 › 시계 | 198 | 26.5% | 74.1% | 99 | Nov | |
| 16 | 커플시계 | 패션잡화 › 시계 | 197 | 27.1% | 71.8% | 100 | Mar | |
| 17 | 남성장갑 | 패션잡화 › 장갑 | 194 | 28.4% | 67.5% | 18 | Jul | |
| 18 | 캐리어소품 | 패션잡화 › 여행용가방/소품 | 190 | 33% | 57% | 100 | Jun | |
| 19 | 힙색/슬링백 | 패션잡화 › 남성가방 | 188 | 28.5% | 65.2% | 100 | Dec | |
| 20 | 스니커즈/운동화 | 패션잡화 › 남성신발 | 180 | 25.8% | 68.9% | 100 | Aug | |
| 21 | 부츠키퍼 | 패션잡화 › 신발용품 | 180 | 25.9% | 68.8% | 99 | Aug | |
| 22 | 남성양말 | 패션잡화 › 양말 | 179 | 30.3% | 58.6% | 96 | Aug | |
| 23 | 신발깔창 | 패션잡화 › 신발용품 | 172 | 32.7% | 52.1% | 94 | Aug | |
| 24 | 안경소품 | 패션잡화 › 선글라스/안경테 | 170 | 30.7% | 54.7% | 88 | Feb | |
| 25 | 크로스백 | 패션잡화 › 남성가방 | 169 | 29.4% | 57% | 100 | Sep | |
| 26 | 안경테 | 패션잡화 › 선글라스/안경테 | 168 | 27% | 61.6% | 89 | Sep | |
| 27 | 실버바 | 패션잡화 › 순금 | 166 | 39.2% | 41.8% | 59 | Nov | |
| 28 | 슈트케이스 | 패션잡화 › 여행용가방/소품 | 165 | 31.2% | 52.2% | 100 | Jul | |
| 29 | 슈즈커버 | 패션잡화 › 신발용품 | 164 | 34.3% | 47.3% | 49 | Aug | |
| 30 | 남성지갑 | 패션잡화 › 지갑 | 161 | 26.6% | 59.8% | 84 | Jun |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 50s share are 벨트부품, 군모, 구두. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 50s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.