Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 50s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 50s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 모서리보호대 | 출산/육아 › 매트/안전용품 | 148 | 27.9% | 52.5% | 98 | Aug | View |
| 2 | 코인티슈/업소용 | 출산/육아 › 물티슈 | 127 | 32% | 39.4% | 63 | Aug | View |
| 3 | 콘센트안전커버 | 출산/육아 › 매트/안전용품 | 124 | 22.6% | 54.3% | 100 | Aug | View |
| 4 | 분통/파우더통 | 출산/육아 › 위생/건강용품 | 123 | 29% | 42% | 35 | Feb | View |
| 5 | 문닫힘방지 | 출산/육아 › 매트/안전용품 | 122 | 24.2% | 49.9% | 91 | Dec | View |
| 6 | 캡형 | 출산/육아 › 물티슈 | 86 | 25.3% | 33.7% | 100 | Sep | View |
| 7 | 유아파우더 | 출산/육아 › 스킨/바디용품 | 85 | 23.8% | 35.2% | 42 | Feb | View |
| 8 | 탯줄도장 | 출산/육아 › 출산/돌기념품 | 82 | 24.7% | 33% | 71 | Aug | View |
| 9 | 안전잠금장치 | 출산/육아 › 매트/안전용품 | 79 | 17.7% | 44.1% | 82 | Sep | View |
| 10 | 기능성물티슈 | 출산/육아 › 물티슈 | 75 | 22.9% | 32.6% | 100 | Sep | View |
| 11 | 산모방석 | 출산/육아 › 임산부용품 | 75 | 26.7% | 27.8% | 100 | Apr | |
| 12 | 돌잔치용품 | 출산/육아 › 출산/돌기념품 | 67 | 23.8% | 27.8% | 69 | Aug | |
| 13 | 놀이방매트 | 출산/육아 › 매트/안전용품 | 65 | 17.6% | 36.8% | 97 | Jul | |
| 14 | 혼합세트 | 출산/육아 › 물티슈 | 58 | 22.7% | 25.1% | 100 | Jun | |
| 15 | 유아세면대/수도꼭지 | 출산/육아 › 목욕용품 | 56 | 13.5% | 41% | 91 | Sep | |
| 16 | 모기밴드/퇴치용품 | 출산/육아 › 매트/안전용품 | 54 | 21.7% | 24.6% | 21 | Feb | |
| 17 | 블록 | 출산/육아 › 완구/인형 | 52 | 9% | 56.8% | 48 | Jun | |
| 18 | 스포츠완구 | 출산/육아 › 완구/인형 | 52 | 12.5% | 40.9% | 72 | Sep | |
| 19 | 학습교구 | 출산/육아 › 교구 | 51 | 16.9% | 29.8% | 76 | Sep | |
| 20 | 유아오일 | 출산/육아 › 스킨/바디용품 | 50 | 19.2% | 26% | 60 | Jun | |
| 21 | 콧물흡입기 | 출산/육아 › 위생/건강용품 | 50 | 14.4% | 34.6% | 98 | Aug | |
| 22 | 해열시트 | 출산/육아 › 위생/건강용품 | 48 | 17.7% | 26.8% | 28 | Feb | |
| 23 | 순금주얼리 | 출산/육아 › 유아동 주얼리 | 48 | 24.1% | 19.6% | 100 | Jun | |
| 24 | 자연/과학완구 | 출산/육아 › 완구/인형 | 48 | 10.6% | 44.6% | 70 | Sep | |
| 25 | 젖병솔 | 출산/육아 › 소독/살균용품 | 46 | 16.1% | 28.3% | 100 | Sep | |
| 26 | 순금돌반지 | 출산/육아 › 유아동 주얼리 | 46 | 16.6% | 27.7% | 100 | Jun | |
| 27 | 유아로션 | 출산/육아 › 스킨/바디용품 | 45 | 17.5% | 25.4% | 82 | Sep | |
| 28 | 임부속옷 | 출산/육아 › 임부복 | 45 | 18.9% | 23.8% | 94 | Sep | |
| 29 | 물놀이용품 | 출산/육아 › 완구/인형 | 45 | 11.1% | 40.5% | 12 | Dec | |
| 30 | 휴대용 | 출산/육아 › 물티슈 | 44 | 19% | 23% | 88 | Dec |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 50s share are 모서리보호대, 코인티슈/업소용, 콘센트안전커버. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 50s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.