Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 30s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 30s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 임부용수영복 | 출산/육아 › 임부복 | 532 | 77.5% | 92.4% | 56 | Sep | View |
| 2 | 스타킹 | 출산/육아 › 임부복 | 529 | 75.3% | 94.6% | 87 | Jun | View |
| 3 | 수유가리개 | 출산/육아 › 수유용품 | 525 | 76.1% | 92.9% | 88 | Jan | View |
| 4 | 수유패드 | 출산/육아 › 수유용품 | 502 | 77% | 87.8% | 100 | Sep | View |
| 5 | 스커트 | 출산/육아 › 임부복 | 501 | 71.1% | 94.8% | 100 | Jan | View |
| 6 | 보낭/슬리핑백 | 출산/육아 › 유아침구 | 497 | 76.2% | 87.8% | 100 | Jul | View |
| 7 | 신생아모자/보닛 | 출산/육아 › 신생아의류 | 489 | 71.1% | 92.7% | 100 | Aug | View |
| 8 | 망토/워머 | 출산/육아 › 외출용품 | 484 | 73.2% | 89.1% | 95 | Jul | View |
| 9 | 성장카드 | 출산/육아 › 출산/돌기념품 | 473 | 71.7% | 88.9% | 95 | May | View |
| 10 | 기타외출용품 | 출산/육아 › 외출용품 | 467 | 73.4% | 85.7% | 100 | Jun | View |
| 11 | 아기띠침받이 | 출산/육아 › 외출용품 | 465 | 73% | 85.7% | 100 | Dec | |
| 12 | 모유수유차 | 출산/육아 › 임산부용품 | 465 | 72.4% | 86.5% | 100 | Sep | |
| 13 | 젖병건조대 | 출산/육아 › 소독/살균용품 | 458 | 74.7% | 82.6% | 100 | Sep | |
| 14 | 이유식재료 | 출산/육아 › 이유식 | 453 | 69.9% | 87.2% | 100 | Sep | |
| 15 | 과즙망 | 출산/육아 › 이유식용품 | 450 | 68.4% | 88.6% | 99 | Sep | |
| 16 | 유아이발용품 | 출산/육아 › 위생/건강용품 | 448 | 72.3% | 83.5% | 83 | Sep | |
| 17 | 기타임산부용품 | 출산/육아 › 임산부용품 | 448 | 75% | 80.4% | 94 | Feb | |
| 18 | 조리기 | 출산/육아 › 이유식용품 | 447 | 69.5% | 86.7% | 100 | Sep | |
| 19 | 노리개젖꼭지 | 출산/육아 › 수유용품 | 446 | 71.7% | 83.7% | 100 | Sep | |
| 20 | 우주복 | 출산/육아 › 신생아의류 | 441 | 66.3% | 89.5% | 93 | Jun | |
| 21 | 바지 | 출산/육아 › 임부복 | 440 | 65.1% | 91.1% | 100 | Aug | |
| 22 | 젖꼭지 | 출산/육아 › 수유용품 | 439 | 74.8% | 79% | 100 | Jun | |
| 23 | 셀프촬영 | 출산/육아 › 출산/돌기념품 | 437 | 68.7% | 85.7% | 100 | Sep | |
| 24 | 점프슈트 | 출산/육아 › 유아동의류 | 432 | 64.2% | 90.6% | 100 | Aug | |
| 25 | 손/발싸개 | 출산/육아 › 신생아의류 | 431 | 65.7% | 88.4% | 100 | Sep | |
| 26 | 젖병 | 출산/육아 › 수유용품 | 428 | 72.1% | 80% | 100 | Sep | |
| 27 | 젖병집게 | 출산/육아 › 소독/살균용품 | 424 | 70.4% | 81.1% | 100 | Sep | |
| 28 | 기저귀정리함 | 출산/육아 › 유아가구/소품 | 424 | 67% | 85.2% | 100 | Sep | |
| 29 | 스카프 | 출산/육아 › 유아동잡화 | 424 | 60.8% | 93.8% | 100 | Aug | |
| 30 | 분유케이스 | 출산/육아 › 수유용품 | 420 | 67% | 84.5% | 99 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 30s share are 임부용수영복, 스타킹, 수유가리개. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 30s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.