Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 40s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 40s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 청바지 | 출산/육아 › 유아동의류 | 335 | 69.6% | 91.5% | 100 | Aug | View |
| 2 | 브라 | 출산/육아 › 유아동언더웨어/잠옷 | 322 | 67.6% | 90.5% | 75 | Dec | View |
| 3 | 남아수영복 | 출산/육아 › 수영복/용품 | 293 | 64.4% | 86.5% | 18 | Sep | View |
| 4 | 러닝 | 출산/육아 › 유아동언더웨어/잠옷 | 290 | 61% | 90.3% | 68 | Sep | View |
| 5 | 셔츠/남방 | 출산/육아 › 유아동의류 | 285 | 60.6% | 89.4% | 100 | Jan | View |
| 6 | 바지 | 출산/육아 › 유아동의류 | 283 | 58.5% | 91.9% | 100 | Aug | View |
| 7 | 스커트 | 출산/육아 › 유아동의류 | 281 | 56.9% | 93.8% | 88 | Aug | View |
| 8 | 티셔츠 | 출산/육아 › 유아동의류 | 279 | 58.8% | 90.3% | 100 | Aug | View |
| 9 | 잠옷/홈웨어 | 출산/육아 › 유아동언더웨어/잠옷 | 279 | 59.2% | 89.5% | 100 | Aug | View |
| 10 | 브라팬티세트 | 출산/육아 › 유아동언더웨어/잠옷 | 275 | 60% | 87.1% | 81 | Sep | View |
| 11 | 점퍼 | 출산/육아 › 유아동의류 | 274 | 59.6% | 87.3% | 59 | Jun | |
| 12 | 지갑 | 출산/육아 › 유아동잡화 | 274 | 64.5% | 80.8% | 82 | Jul | |
| 13 | 스키복 | 출산/육아 › 유아동의류 | 273 | 61.9% | 83.7% | 10 | May | |
| 14 | 여아수영복 | 출산/육아 › 수영복/용품 | 273 | 58.5% | 88.7% | 21 | Sep | |
| 15 | 재킷 | 출산/육아 › 유아동의류 | 271 | 59.7% | 86.3% | 100 | Jul | |
| 16 | 트레이닝복 | 출산/육아 › 유아동의류 | 268 | 65.5% | 77.9% | 100 | Aug | |
| 17 | 코트 | 출산/육아 › 유아동의류 | 265 | 55.1% | 91.5% | 65 | Jun | |
| 18 | 가방 | 출산/육아 › 유아동잡화 | 264 | 60.4% | 83% | 33 | Jun | |
| 19 | 니트/스웨터 | 출산/육아 › 유아동의류 | 259 | 53.6% | 91.9% | 72 | Jul | |
| 20 | 팬티 | 출산/육아 › 유아동언더웨어/잠옷 | 259 | 56.5% | 87.1% | 93 | Dec | |
| 21 | 유아구강세정제 | 출산/육아 › 구강청결용품 | 253 | 66.8% | 72.1% | 50 | Sep | |
| 22 | 러닝팬티세트 | 출산/육아 › 유아동언더웨어/잠옷 | 253 | 54.3% | 88.6% | 87 | Sep | |
| 23 | 블라우스 | 출산/육아 › 유아동의류 | 250 | 50.6% | 94.1% | 86 | Dec | |
| 24 | 댄스복 | 출산/육아 › 유아동의류 | 246 | 50.4% | 92.8% | 74 | Aug | |
| 25 | 조끼 | 출산/육아 › 유아동의류 | 243 | 51.1% | 90.3% | 100 | Jun | |
| 26 | 속치마/속바지 | 출산/육아 › 유아동언더웨어/잠옷 | 240 | 50% | 91.3% | 33 | Dec | |
| 27 | 상하세트 | 출산/육아 › 유아동의류 | 237 | 49.7% | 90.8% | 100 | Aug | |
| 28 | 신발 | 출산/육아 › 유아동잡화 | 232 | 54.2% | 81.2% | 74 | Aug | |
| 29 | 귀걸이 | 출산/육아 › 유아동 주얼리 | 230 | 50.6% | 86.5% | 72 | Feb | |
| 30 | 어린이네일케어 | 출산/육아 › 스킨/바디용품 | 227 | 50.3% | 85.6% | 51 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 40s share are 청바지, 브라, 남아수영복. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.