Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 30s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 30s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 카드/엽서/봉투 | 생활/건강 › 문구/사무용품 | 198 | 36.9% | 72.1% | 75 | Jun | View |
| 2 | 다이어리/플래너 | 생활/건강 › 문구/사무용품 | 197 | 32.1% | 82.5% | 42 | Jun | View |
| 3 | 앨범 | 생활/건강 › 문구/사무용품 | 197 | 37.1% | 71.6% | 100 | Sep | View |
| 4 | 스티커 | 생활/건강 › 문구/사무용품 | 183 | 32.3% | 76.2% | 93 | Sep | View |
| 5 | 이벤트/파티용품 | 생활/건강 › 문구/사무용품 | 175 | 31% | 76.2% | 50 | Jun | View |
| 6 | 치아미백제 | 생활/건강 › 구강위생용품 | 166 | 29.3% | 76.2% | 100 | Sep | View |
| 7 | 플라워소품만들기 | 생활/건강 › 원예/식물 | 165 | 24.8% | 89.5% | 38 | Jun | View |
| 8 | 조화 | 생활/건강 › 원예/식물 | 164 | 27.9% | 79.3% | 56 | Jun | View |
| 9 | 서비스 | 생활/건강 › 반려동물 | 160 | 28.2% | 76.6% | 100 | Jun | View |
| 10 | 비누꽃 | 생활/건강 › 원예/식물 | 160 | 25.7% | 83.6% | 19 | Jun | View |
| 11 | 공예품 | 생활/건강 › 수집품 | 151 | 24.6% | 82.9% | 97 | Sep | |
| 12 | 체온계 | 생활/건강 › 건강측정용품 | 149 | 31.9% | 63% | 95 | Jun | |
| 13 | 뮤직비디오 | 생활/건강 › DVD | 148 | 36.2% | 55.2% | 100 | Jun | |
| 14 | 생리대 | 생활/건강 › 생활용품 | 148 | 22.4% | 88.7% | 92 | Sep | |
| 15 | 독서용품 | 생활/건강 › 문구/사무용품 | 145 | 26.5% | 73.8% | 76 | Jul | |
| 16 | 석션기/네블라이저 | 생활/건강 › 의료용품 | 145 | 30.7% | 63.5% | 89 | Aug | |
| 17 | 식용식물 | 생활/건강 › 원예/식물 | 143 | 27.1% | 71% | 51 | Sep | |
| 18 | 노트/수첩 | 생활/건강 › 문구/사무용품 | 136 | 24.7% | 74.3% | 80 | Jun | |
| 19 | 패션용품 | 생활/건강 › 반려동물 | 135 | 22.2% | 81.7% | 71 | Aug | |
| 20 | 빨래바구니 | 생활/건강 › 세탁용품 | 135 | 24.8% | 73.2% | 96 | Sep | |
| 21 | 강아지 장난감/훈련 | 생활/건강 › 반려동물 | 134 | 25.6% | 70.4% | 100 | Sep | |
| 22 | 고양이 사료 | 생활/건강 › 반려동물 | 132 | 24.2% | 73.6% | 100 | Sep | |
| 23 | 의료용압박스타킹 | 생활/건강 › 재활운동용품 | 132 | 22.5% | 78.9% | 98 | Feb | |
| 24 | 고양이 장난감 | 생활/건강 › 반려동물 | 130 | 25% | 69.9% | 100 | Aug | |
| 25 | 좌훈기 | 생활/건강 › 좌욕/좌훈용품 | 130 | 20.6% | 84.7% | 93 | Jun | |
| 26 | 토피어리 | 생활/건강 › 원예/식물 | 129 | 21.1% | 82.4% | 51 | Dec | |
| 27 | 포스터 | 생활/건강 › 수집품 | 126 | 30% | 56.7% | 98 | Sep | |
| 28 | 아이돌굿즈 | 생활/건강 › 수집품 | 126 | 23.3% | 73% | 59 | Jun | |
| 29 | 제과/제빵용품 | 생활/건강 › 주방용품 | 123 | 24.6% | 67.4% | 97 | Jun | |
| 30 | 코스튬플레이 | 생활/건강 › 수집품 | 122 | 24.8% | 66.4% | 100 | Feb |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 30s share are 카드/엽서/봉투, 다이어리/플래너, 앨범. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 30s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.