Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 30s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 30s share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 카드/엽서/봉투 | 생활/건강 › 문구/사무용품 | 199 | 38.3% | 73.5% | 79 | Jun |
| 2 | 앨범 | 생활/건강 › 문구/사무용품 | 193 | 37.1% | 73.6% | 100 | Jun |
| 3 | 다이어리/플래너 | 생활/건강 › 문구/사무용품 | 190 | 32.4% | 83% | 24 | Jun |
| 4 | 이벤트/파티용품 | 생활/건강 › 문구/사무용품 | 177 | 32.6% | 76.7% | 35 | Jun |
| 5 | 스티커 | 생활/건강 › 문구/사무용품 | 177 | 32.6% | 77% | 95 | Jun |
| 6 | 치아미백제 | 생활/건강 › 구강위생용품 | 172 | 31.4% | 77.5% | 100 | Jun |
| 7 | 서비스 | 생활/건강 › 반려동물 | 166 | 30.2% | 77.7% | 100 | Jun |
| 8 | 뮤직비디오 | 생활/건강 › DVD | 165 | 39.3% | 59.3% | 100 | Jun |
| 9 | 조화 | 생활/건강 › 원예/식물 | 163 | 28.9% | 79.6% | 50 | Jun |
| 10 | 플라워소품만들기 | 생활/건강 › 원예/식물 | 162 | 25.7% | 89.4% | 20 | Jun |
| 11 | 비누꽃 | 생활/건강 › 원예/식물 | 153 | 25.9% | 83.4% | 10 | Jun |
| 12 | 공예품 | 생활/건강 › 수집품 | 152 | 25.8% | 83.6% | 100 | Feb |
| 13 | 체온계 | 생활/건강 › 건강측정용품 | 148 | 32.8% | 63.9% | 100 | Jun |
| 14 | 생리대 | 생활/건강 › 생활용품 | 148 | 23.5% | 89% | 100 | Apr |
| 15 | 독서용품 | 생활/건강 › 문구/사무용품 | 147 | 27.8% | 74.6% | 100 | Jul |
| 16 | 석션기/네블라이저 | 생활/건강 › 의료용품 | 146 | 32.2% | 64.1% | 80 | Jun |
| 17 | 식용식물 | 생활/건강 › 원예/식물 | 138 | 27.3% | 71.4% | 55 | Dec |
| 18 | 강아지 장난감/훈련 | 생활/건강 › 반려동물 | 137 | 27.1% | 71.4% | 100 | Jun |
| 19 | 빨래바구니 | 생활/건강 › 세탁용품 | 136 | 26.1% | 73.8% | 100 | Jun |
| 20 | 패션용품 | 생활/건강 › 반려동물 | 135 | 23.3% | 81.9% | 35 | Jul |
| 21 | 고양이 사료 | 생활/건강 › 반려동물 | 134 | 25.6% | 74.3% | 96 | Jun |
| 22 | 노트/수첩 | 생활/건강 › 문구/사무용품 | 132 | 24.9% | 74.9% | 91 | Jun |
| 23 | 고양이 장난감 | 생활/건강 › 반려동물 | 132 | 26.5% | 70.7% | 94 | Jun |
| 24 | 의료용압박스타킹 | 생활/건강 › 재활운동용품 | 131 | 23.4% | 79.5% | 95 | Feb |
| 25 | 교육 | 생활/건강 › 블루레이 | 131 | 24.5% | 75.9% | 100 | Feb |
| 26 | 토피어리 | 생활/건강 › 원예/식물 | 128 | 21.8% | 82.9% | 55 | Dec |
| 27 | 외출용품 | 생활/건강 › 반려동물 | 126 | 23.8% | 75.2% | 100 | Jul |
| 28 | 식기 | 생활/건강 › 주방용품 | 126 | 21.7% | 82% | 99 | Jun |
| 29 | 제과/제빵용품 | 생활/건강 › 주방용품 | 124 | 25.8% | 68.2% | 94 | Jun |
| 30 | 강아지 사료 | 생활/건강 › 반려동물 | 123 | 24.2% | 71.7% | 100 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 30s share are 카드/엽서/봉투, 앨범, 다이어리/플래너. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 30s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.