Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 순금주얼리 | 출산/육아 › 유아동 주얼리 | 335 | 30.5% | 80.4% | 100 | Jun | View |
| 2 | 코인티슈/업소용 | 출산/육아 › 물티슈 | 233 | 28.1% | 60.6% | 63 | Aug | View |
| 3 | 탯줄도장 | 출산/육아 › 출산/돌기념품 | 232 | 25.3% | 67% | 71 | Aug | View |
| 4 | 돌잔치용품 | 출산/육아 › 출산/돌기념품 | 225 | 22.8% | 72.2% | 69 | Aug | View |
| 5 | 포대기/처네 | 출산/육아 › 외출용품 | 195 | 16.4% | 87.1% | 98 | Jun | View |
| 6 | 임부속옷 | 출산/육아 › 임부복 | 192 | 18.4% | 76.2% | 94 | Sep | View |
| 7 | 보행기 | 출산/육아 › 유아발육용품 | 162 | 15.9% | 74.4% | 100 | Sep | View |
| 8 | 순금돌반지 | 출산/육아 › 유아동 주얼리 | 152 | 15.4% | 72.3% | 100 | Jun | View |
| 9 | 유아오일 | 출산/육아 › 스킨/바디용품 | 149 | 14.7% | 74% | 60 | Jun | View |
| 10 | 유아로션 | 출산/육아 › 스킨/바디용품 | 145 | 14.2% | 74.6% | 82 | Sep | View |
| 11 | 모기밴드/퇴치용품 | 출산/육아 › 매트/안전용품 | 144 | 14% | 75.4% | 21 | Feb | |
| 12 | 기타스킨/바디용품 | 출산/육아 › 스킨/바디용품 | 135 | 12.4% | 79.4% | 99 | Aug | |
| 13 | 수유복 | 출산/육아 › 임부복 | 134 | 11.1% | 88.4% | 100 | Aug | |
| 14 | 유아선케어 | 출산/육아 › 스킨/바디용품 | 133 | 12% | 80.9% | 14 | Dec | |
| 15 | 유아바스/샴푸 | 출산/육아 › 스킨/바디용품 | 132 | 12.6% | 76.9% | 99 | Feb | |
| 16 | 콧물흡입기 | 출산/육아 › 위생/건강용품 | 130 | 14.5% | 65.4% | 98 | Aug | |
| 17 | 놀이방매트 | 출산/육아 › 매트/안전용품 | 130 | 15.1% | 63.2% | 97 | Jul | |
| 18 | 원피스 | 출산/육아 › 임부복 | 130 | 10.4% | 91.1% | 100 | Dec | |
| 19 | 모서리보호대 | 출산/육아 › 매트/안전용품 | 129 | 19.9% | 47.5% | 98 | Aug | |
| 20 | 산모방석 | 출산/육아 › 임산부용품 | 127 | 12.9% | 72.2% | 100 | Apr | |
| 21 | 유아크림 | 출산/육아 › 스킨/바디용품 | 126 | 11.6% | 79.6% | 61 | Jun | |
| 22 | 방수요 | 출산/육아 › 유아침구 | 126 | 11.4% | 80.9% | 100 | Jun | |
| 23 | 전자파차단앞치마 | 출산/육아 › 임산부용품 | 124 | 11.5% | 78.7% | 92 | Sep | |
| 24 | 기저귀케이크 | 출산/육아 › 출산/돌기념품 | 121 | 10% | 88.4% | 100 | May | |
| 25 | 유아세탁세제 | 출산/육아 › 유아세제 | 119 | 11.4% | 76.4% | 100 | Jun | |
| 26 | 캡형 | 출산/육아 › 물티슈 | 118 | 13% | 66.3% | 100 | Sep | |
| 27 | 기저귀커버/기저귀밴드 | 출산/육아 › 기저귀 | 113 | 9.7% | 85.2% | 100 | Jul | |
| 28 | 유아마스크 | 출산/육아 › 위생/건강용품 | 113 | 10.6% | 77.7% | 52 | Jul | |
| 29 | 속싸개 | 출산/육아 › 유아침구 | 113 | 10.2% | 81.1% | 100 | Sep | |
| 30 | 무릎보호대 | 출산/육아 › 매트/안전용품 | 112 | 10.7% | 76.4% | 51 | Jan |
As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.
Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 60s+ share are 순금주얼리, 코인티슈/업소용, 탯줄도장. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.