Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 30s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 30s share | Women share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 백설기 | 식품 › 떡류 | 169 | 30.4% | 78.5% | 100 | Jul |
| 2 | 꿀떡/경단 | 식품 › 떡류 | 163 | 28.2% | 81.6% | 96 | Jul |
| 3 | 떡케이크/세트 | 식품 › 떡류 | 161 | 27.6% | 82.6% | 59 | Jul |
| 4 | 시네트롤 | 식품 › 다이어트식품 | 158 | 29% | 77.3% | 100 | Jun |
| 5 | 밥/죽 | 식품 › 밀키트 | 154 | 26.3% | 82.7% | 88 | Jun |
| 6 | 화과자 | 식품 › 전통과자 | 150 | 27% | 78.7% | 0 | Apr |
| 7 | 파우더/스무디 | 식품 › 음료 | 149 | 31.3% | 67.3% | 97 | Jun |
| 8 | 생크림 | 식품 › 유가공품 | 145 | 30.1% | 68% | 77 | Jun |
| 9 | 기타잼/시럽 | 식품 › 잼/시럽 | 145 | 27.8% | 73.8% | 100 | Apr |
| 10 | 맛가루/후리가케 | 식품 › 조미료 | 143 | 27.6% | 73.5% | 82 | Jul |
| 11 | 잔티젠 | 식품 › 다이어트식품 | 141 | 24.1% | 82.8% | 71 | Jul |
| 12 | 조림/찜 | 식품 › 밀키트 | 141 | 33.6% | 59.5% | 81 | Feb |
| 13 | 기타제과/제빵재료 | 식품 › 제과/제빵재료 | 140 | 28.8% | 68.7% | 71 | Jun |
| 14 | 케이크 | 식품 › 빵/베이커리 | 137 | 25.7% | 75.7% | 0 | Apr |
| 15 | 샐러드 | 식품 › 냉동/간편조리식품 | 136 | 28.5% | 67.7% | 100 | Jun |
| 16 | 휘핑크림 | 식품 › 유가공품 | 135 | 31.1% | 61.3% | 84 | Jun |
| 17 | 구이 | 식품 › 밀키트 | 133 | 28.5% | 66.2% | 86 | Feb |
| 18 | 간식/디저트 | 식품 › 밀키트 | 130 | 25.2% | 73% | 78 | Jun |
| 19 | 볶음/튀김 | 식품 › 밀키트 | 129 | 27.5% | 66.5% | 100 | Feb |
| 20 | 면/파스타 | 식품 › 밀키트 | 128 | 30.9% | 58.7% | 82 | Jun |
| 21 | 코코아 | 식품 › 음료 | 126 | 25.6% | 69.5% | 35 | Jun |
| 22 | 푸딩 | 식품 › 젤리/사탕/초콜릿 | 125 | 24.4% | 72.6% | 0 | Apr |
| 23 | 초코시럽 | 식품 › 잼/시럽 | 124 | 28.1% | 62.2% | 90 | Jun |
| 24 | 세트요리 | 식품 › 밀키트 | 124 | 23.4% | 75.1% | 47 | Jun |
| 25 | 사과잼 | 식품 › 잼/시럽 | 122 | 25.7% | 67.4% | 61 | Jul |
| 26 | 쌀가루 | 식품 › 가루/분말류 | 120 | 23.3% | 72.8% | 64 | Jun |
| 27 | 주먹밥/김밥 | 식품 › 즉석밥/즉석국 | 120 | 24.4% | 69.3% | 0 | Dec |
| 28 | 떡볶이 | 식품 › 냉동/간편조리식품 | 118 | 22.4% | 74.3% | 100 | May |
| 29 | 히알루론산 | 식품 › 다이어트식품 | 118 | 20.4% | 82% | 85 | Jun |
| 30 | 아몬드가루 | 식품 › 가루/분말류 | 118 | 21.1% | 79.2% | 96 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 30s share are 백설기, 꿀떡/경단, 떡케이크/세트. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 30s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.