Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 30s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 30s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 떡케이크/세트 | 식품 › 떡류 | 160 | 26.1% | 82.3% | 86 | Jul | View |
| 2 | 화과자 | 식품 › 전통과자 | 160 | 27.4% | 78.7% | 0 | Apr | View |
| 3 | 백설기 | 식품 › 떡류 | 159 | 27.6% | 77.5% | 80 | Jul | View |
| 4 | 꿀떡/경단 | 식품 › 떡류 | 156 | 26.3% | 80% | 96 | Jul | View |
| 5 | 기타잼/시럽 | 식품 › 잼/시럽 | 149 | 27.2% | 73.8% | 90 | Sep | View |
| 6 | 파우더/스무디 | 식품 › 음료 | 148 | 30.1% | 66.4% | 100 | Sep | View |
| 7 | 밥/죽 | 식품 › 밀키트 | 147 | 24.5% | 80.8% | 90 | Jun | View |
| 8 | 시네트롤 | 식품 › 다이어트식품 | 145 | 26.5% | 73.9% | 75 | Sep | View |
| 9 | 케이크 | 식품 › 빵/베이커리 | 145 | 25.8% | 75.8% | 0 | Apr | View |
| 10 | 생크림 | 식품 › 유가공품 | 142 | 28.2% | 67.6% | 67 | Jun | View |
| 11 | 기타제과/제빵재료 | 식품 › 제과/제빵재료 | 142 | 28.1% | 68.1% | 86 | Jun | |
| 12 | 맛가루/후리가케 | 식품 › 조미료 | 142 | 26.4% | 72.5% | 72 | Jul | |
| 13 | 조림/찜 | 식품 › 밀키트 | 140 | 32.2% | 58.4% | 68 | Feb | |
| 14 | 휘핑크림 | 식품 › 유가공품 | 135 | 29.6% | 61.4% | 75 | Jun | |
| 15 | 샐러드 | 식품 › 냉동/간편조리식품 | 132 | 26.9% | 66.1% | 97 | Sep | |
| 16 | 잔티젠 | 식품 › 다이어트식품 | 132 | 21.9% | 81.3% | 100 | Aug | |
| 17 | 코코아 | 식품 › 음료 | 131 | 25.3% | 69.5% | 54 | Jun | |
| 18 | 푸딩 | 식품 › 젤리/사탕/초콜릿 | 131 | 24.4% | 72.3% | 0 | Apr | |
| 19 | 면/파스타 | 식품 › 밀키트 | 128 | 29.9% | 57.5% | 83 | Sep | |
| 20 | 간식/디저트 | 식품 › 밀키트 | 128 | 23.8% | 72.2% | 80 | Sep | |
| 21 | 볶음/튀김 | 식품 › 밀키트 | 126 | 25.8% | 65.8% | 97 | Sep | |
| 22 | 구이 | 식품 › 밀키트 | 124 | 26.2% | 63.7% | 76 | Aug | |
| 23 | 주먹밥/김밥 | 식품 › 즉석밥/즉석국 | 124 | 24.2% | 69.1% | 0 | Dec | |
| 24 | 초콜릿 | 식품 › 젤리/사탕/초콜릿 | 124 | 23.9% | 70% | 0 | Apr | |
| 25 | 초코시럽 | 식품 › 잼/시럽 | 123 | 27.1% | 61.1% | 100 | Jun | |
| 26 | 세트요리 | 식품 › 밀키트 | 122 | 22% | 74.9% | 44 | Jun | |
| 27 | 젤리 | 식품 › 젤리/사탕/초콜릿 | 121 | 21.7% | 75% | 0 | Apr | |
| 28 | 생지/냉동반죽 | 식품 › 빵/베이커리 | 120 | 22.3% | 72.2% | 0 | Apr | |
| 29 | 사과잼 | 식품 › 잼/시럽 | 119 | 24.4% | 65.7% | 61 | Jul | |
| 30 | 과자/쿠키세트 | 식품 › 스낵/과자 | 119 | 22.7% | 70.4% | 0 | Apr |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 30s share are 떡케이크/세트, 화과자, 백설기. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 30s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.