Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 20s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 20s share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 미술놀이 | 출산/육아 › 완구/인형 | 254 | 11.4% | 81.1% | 74 | Sep | View |
| 2 | 인형 | 출산/육아 › 완구/인형 | 241 | 11.8% | 74.4% | 65 | Jul | View |
| 3 | 캐릭터카드/딱지 | 출산/육아 › 완구/인형 | 153 | 23.1% | 24.1% | 83 | Sep | View |
| 4 | 해열시트 | 출산/육아 › 위생/건강용품 | 143 | 7.1% | 73.2% | 28 | Feb | View |
| 5 | 학습교구 | 출산/육아 › 교구 | 119 | 6.2% | 70.2% | 76 | Sep | View |
| 6 | 물티슈워머/물티슈캡 | 출산/육아 › 물티슈 | 117 | 5.6% | 76.2% | 100 | Sep | View |
| 7 | 기타임산부용품 | 출산/육아 › 임산부용품 | 117 | 5.3% | 80.4% | 94 | Feb | View |
| 8 | 성장카드 | 출산/육아 › 출산/돌기념품 | 117 | 4.8% | 88.9% | 95 | May | View |
| 9 | 기저귀케이크 | 출산/육아 › 출산/돌기념품 | 114 | 4.7% | 88.4% | 100 | May | View |
| 10 | 임산부화장품 | 출산/육아 › 임산부용품 | 109 | 5% | 79.2% | 100 | Aug | View |
| 11 | DIY 아기용품 | 출산/육아 › 유아침구 | 109 | 4.3% | 92.2% | 100 | Jun | |
| 12 | 교복 | 출산/육아 › 유아동의류 | 103 | 4.6% | 81.5% | 72 | Aug | |
| 13 | 수유가리개 | 출산/육아 › 수유용품 | 102 | 4% | 92.9% | 88 | Jan | |
| 14 | 유두케어/젖몸살용품 | 출산/육아 › 수유용품 | 99 | 4.8% | 75.2% | 96 | Sep | |
| 15 | 임산부보호대 | 출산/육아 › 임산부용품 | 99 | 4.6% | 78.6% | 100 | Sep | |
| 16 | 망토/워머 | 출산/육아 › 외출용품 | 98 | 4% | 89.1% | 95 | Jul | |
| 17 | 산모방석 | 출산/육아 › 임산부용품 | 97 | 4.9% | 72.2% | 100 | Apr | |
| 18 | 세트 | 출산/육아 › 신생아의류 | 97 | 4.2% | 84.5% | 99 | Jun | |
| 19 | 유아립케어 | 출산/육아 › 스킨/바디용품 | 94 | 4% | 85.5% | 76 | Jun | |
| 20 | 가제손수건 | 출산/육아 › 신생아의류 | 94 | 4% | 85.6% | 100 | Sep | |
| 21 | 바디슈트/롬퍼 | 출산/육아 › 신생아의류 | 93 | 3.8% | 89.5% | 100 | Aug | |
| 22 | 셀프촬영 | 출산/육아 › 출산/돌기념품 | 92 | 3.9% | 85.7% | 100 | Sep | |
| 23 | 기타출산/돌기념품 | 출산/육아 › 출산/돌기념품 | 92 | 4.2% | 80.2% | 100 | Jun | |
| 24 | 신생아모자/보닛 | 출산/육아 › 신생아의류 | 92 | 3.6% | 92.7% | 100 | Aug | |
| 25 | 유아오일 | 출산/육아 › 스킨/바디용품 | 91 | 4.5% | 74% | 60 | Jun | |
| 26 | 유아파우더 | 출산/육아 › 스킨/바디용품 | 89 | 5% | 64.8% | 42 | Feb | |
| 27 | 비디오/DVD | 출산/육아 › 교구 | 89 | 3.9% | 82.8% | 78 | Jun | |
| 28 | 천기저귀 | 출산/육아 › 기저귀 | 87 | 3.7% | 85.4% | 100 | Jul | |
| 29 | 임산부바디필로우 | 출산/육아 › 임산부용품 | 87 | 4.8% | 65.8% | 41 | Dec | |
| 30 | 손발도장 | 출산/육아 › 출산/돌기념품 | 87 | 4.2% | 75.6% | 81 | Jun |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 20s share are 미술놀이, 인형, 캐릭터카드/딱지. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 20s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.