Monthly demand for 2,353 NAVER Shopping categories over the last 3 years as a 12-month calendar. The lowest month is the time to buy; the highest is when to prepare ads and stock.
Overlay up to 3.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Cheapest month | Demand peak | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Air conditioner | 11 | 15 | 30 | 49 | 64 | 84 | 100 | 45 | 14 | 11 | 11 | 9 | Dec | Jul |
| Hanbok | 74 | 73 | 65 | 84 | 100 | 90 | 96 | 77 | 77 | 98 | 68 | 60 | Dec | May |
| Laptop | 100 | 90 | 79 | 64 | 60 | 57 | 62 | 49 | 50 | 71 | 79 | 79 | Aug | Jan |
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여성의류 · 여성언더웨어/잠옷 · 남성의류 · 남성언더웨어/잠옷
여성신발 · 남성신발 · 신발용품 · 여성가방 · 남성가방 · 가방소품
스킨케어 · 베이스메이크업 · 색조메이크업 · 클렌징 · 마스크/팩 · 선케어
노트북 · 노트북액세서리 · 휴대폰액세서리 · PC · 모니터 · 영상가전
침실가구 · 거실가구 · 주방가구 · 수납가구 · 아동/주니어가구 · 서재/사무용가구
분유 · 기저귀 · 물티슈 · 이유식 · 아기간식 · 수유용품
축산물 · 수산물 · 농산물 · 반찬 · 김치 · 음료
등산 · 캠핑 · 골프 · 자전거 · 스키/보드 · 낚시
공구 · 문구/사무용품 · 화방용품 · 자동차용품 · 수집품 · 관상어용품
원데이클래스 · 국내여행/체험 · 해외여행 · 국내렌터카 · 생활편의 · 예체능레슨
소설 · 시/에세이 · 경제/경영 · 자기계발 · 인문 · 역사
Data as of: 2023-10-01 ~ 2026-09-30 · NAVER Shopping Insight
Type a product type to find it among 2,353 NAVER Shopping categories.
The lowest month in the 12-month index is the time to buy; the highest is the time to sell.
Overlay up to 3 categories, download CSV or share the link.
NAVER DataLab Shopping Insight category click trend, monthly. Refreshed every month.
36 months of clicks averaged by calendar month, scaled so the maximum is 100. Not an absolute comparison between categories.
Mean correlation between the 12-month vectors of the 3 years. 0.5 or higher means demand lands in the same months every year.
Age, gender and device share of clicks over the last 12 months.