Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 30s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 30s share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | PC홀더/브라켓 | 디지털/가전 › PC액세서리 | 319 | 37.4% | 85.2% | 83 | Jun |
| 2 | PC게임 | 디지털/가전 › 게임기/타이틀 | 301 | 35.4% | 85% | 85 | Jul |
| 3 | PMP | 디지털/가전 › 음향가전 | 291 | 38.7% | 75.2% | 100 | Jun |
| 4 | 휴대폰쿨링패드 | 디지털/가전 › 휴대폰액세서리 | 285 | 34.4% | 82.8% | 100 | Dec |
| 5 | LCD용품/보호필름 | 디지털/가전 › 카메라/캠코더용품 | 271 | 33% | 82.1% | 98 | Jun |
| 6 | RAM | 디지털/가전 › PC부품 | 267 | 28.9% | 92.3% | 70 | Jun |
| 7 | 그래픽카드 | 디지털/가전 › PC부품 | 264 | 27.8% | 94.7% | 62 | Jun |
| 8 | 카메라스트랩/그립 | 디지털/가전 › 카메라/캠코더용품 | 255 | 31.5% | 80.9% | 98 | Dec |
| 9 | 튜닝용품 | 디지털/가전 › PC부품 | 242 | 27.6% | 87.5% | 100 | Jun |
| 10 | CPU | 디지털/가전 › PC부품 | 237 | 24.8% | 95.4% | 90 | Jun |
| 11 | PC케이스 | 디지털/가전 › PC부품 | 236 | 26.6% | 88.5% | 100 | Apr |
| 12 | 카메라/캠코더 관련용품 | 디지털/가전 › 카메라/캠코더용품 | 235 | 29.9% | 78.4% | 100 | Jun |
| 13 | 해외출시폰 | 디지털/가전 › 휴대폰 | 234 | 31.3% | 74.8% | 95 | Jun |
| 14 | 기타저장장치 | 디지털/가전 › 저장장치 | 233 | 30.6% | 76% | 100 | May |
| 15 | 쿨러 | 디지털/가전 › PC부품 | 233 | 25.2% | 92.5% | 100 | Jun |
| 16 | 렌즈용품 | 디지털/가전 › 카메라/캠코더용품 | 229 | 26.7% | 85.8% | 69 | Jun |
| 17 | 게임기주변기기 | 디지털/가전 › 게임기/타이틀 | 229 | 29.7% | 76.9% | 97 | Apr |
| 18 | 외장스토리지 | 디지털/가전 › 저장장치 | 226 | 26.1% | 86.6% | 20 | Sep |
| 19 | KVM스위치 | 디지털/가전 › 네트워크장비 | 226 | 26.9% | 83.9% | 100 | May |
| 20 | SSD | 디지털/가전 › 저장장치 | 221 | 24.5% | 90.1% | 89 | Jun |
| 21 | 카메라가방/케이스 | 디지털/가전 › 카메라/캠코더용품 | 215 | 28.5% | 75.4% | 100 | Jun |
| 22 | 메인보드 | 디지털/가전 › PC부품 | 215 | 22.5% | 95.4% | 95 | Jun |
| 23 | PC받침대 | 디지털/가전 › PC액세서리 | 214 | 31.2% | 68.5% | 90 | Jun |
| 24 | 카메라렌즈 | 디지털/가전 › 카메라/캠코더용품 | 213 | 24.6% | 86.4% | 75 | Jul |
| 25 | 휴대용게임기 | 디지털/가전 › 게임기/타이틀 | 213 | 29.6% | 71.9% | 78 | Jun |
| 26 | 보안/백신 | 디지털/가전 › 소프트웨어 | 211 | 24.1% | 87.6% | 100 | Jun |
| 27 | 미러리스디카 | 디지털/가전 › 카메라/캠코더용품 | 210 | 27.4% | 76.4% | 93 | Jun |
| 28 | 선택기 | 디지털/가전 › 네트워크장비 | 208 | 23.1% | 90% | 100 | May |
| 29 | 영상편집카드 | 디지털/가전 › 멀티미디어장비 | 206 | 27.6% | 74.7% | 91 | May |
| 30 | 운영체제 | 디지털/가전 › 소프트웨어 | 204 | 25.7% | 79.1% | 74 | Jun |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 30s share are PC홀더/브라켓, PC게임, PMP. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 30s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.