Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 30s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 30s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | PC홀더/브라켓 | 디지털/가전 › PC액세서리 | 321 | 36.7% | 85.1% | 79 | Sep | View |
| 2 | PC게임 | 디지털/가전 › 게임기/타이틀 | 316 | 35.7% | 86.1% | 86 | Jul | View |
| 3 | PMP | 디지털/가전 › 음향가전 | 306 | 38.9% | 76.6% | 92 | Sep | View |
| 4 | 휴대폰쿨링패드 | 디지털/가전 › 휴대폰액세서리 | 287 | 33.9% | 82.2% | 59 | Dec | View |
| 5 | RAM | 디지털/가전 › PC부품 | 277 | 29.2% | 92.3% | 76 | Sep | View |
| 6 | LCD용품/보호필름 | 디지털/가전 › 카메라/캠코더용품 | 272 | 31.9% | 82.9% | 100 | Aug | View |
| 7 | 그래픽카드 | 디지털/가전 › PC부품 | 271 | 27.9% | 94.6% | 55 | Sep | View |
| 8 | 카메라스트랩/그립 | 디지털/가전 › 카메라/캠코더용품 | 256 | 30.4% | 81.8% | 96 | Sep | View |
| 9 | 튜닝용품 | 디지털/가전 › PC부품 | 249 | 27.3% | 88.7% | 88 | Jun | View |
| 10 | CPU | 디지털/가전 › PC부품 | 247 | 25.2% | 95.5% | 86 | Jun | View |
| 11 | 기타저장장치 | 디지털/가전 › 저장장치 | 243 | 30.6% | 77.2% | 69 | Sep | |
| 12 | 해외출시폰 | 디지털/가전 › 휴대폰 | 239 | 30.9% | 75.1% | 100 | Jun | |
| 13 | 쿨러 | 디지털/가전 › PC부품 | 238 | 24.9% | 92.9% | 88 | Sep | |
| 14 | 카메라/캠코더 관련용품 | 디지털/가전 › 카메라/캠코더용품 | 236 | 29% | 79.2% | 100 | Sep | |
| 15 | 게임기주변기기 | 디지털/가전 › 게임기/타이틀 | 236 | 29.8% | 77% | 93 | Sep | |
| 16 | PC케이스 | 디지털/가전 › PC부품 | 236 | 25.9% | 88.6% | 93 | Sep | |
| 17 | SSD | 디지털/가전 › 저장장치 | 231 | 24.7% | 90.8% | 91 | Aug | |
| 18 | KVM스위치 | 디지털/가전 › 네트워크장비 | 231 | 26.6% | 84.4% | 75 | Sep | |
| 19 | 렌즈용품 | 디지털/가전 › 카메라/캠코더용품 | 228 | 25.5% | 86.8% | 100 | Sep | |
| 20 | 사운드카드 | 디지털/가전 › 멀티미디어장비 | 228 | 26.7% | 83.2% | 100 | Sep | |
| 21 | 휴대용게임기 | 디지털/가전 › 게임기/타이틀 | 221 | 29.4% | 73% | 75 | Sep | |
| 22 | 외장스토리지 | 디지털/가전 › 저장장치 | 219 | 24.9% | 85.7% | 28 | Sep | |
| 23 | 메인보드 | 디지털/가전 › PC부품 | 219 | 22.3% | 95.5% | 100 | Jun | |
| 24 | 카메라가방/케이스 | 디지털/가전 › 카메라/캠코더용품 | 215 | 27.4% | 76.3% | 100 | Sep | |
| 25 | PC받침대 | 디지털/가전 › PC액세서리 | 215 | 30.5% | 68.5% | 79 | Sep | |
| 26 | 미러리스디카 | 디지털/가전 › 카메라/캠코더용품 | 214 | 26.7% | 77.9% | 100 | Aug | |
| 27 | 보안/백신 | 디지털/가전 › 소프트웨어 | 212 | 23.5% | 87.8% | 92 | Sep | |
| 28 | 카메라렌즈 | 디지털/가전 › 카메라/캠코더용품 | 211 | 23.6% | 87.1% | 82 | Aug | |
| 29 | 선택기 | 디지털/가전 › 네트워크장비 | 210 | 22.8% | 89.6% | 54 | May | |
| 30 | 영상편집카드 | 디지털/가전 › 멀티미디어장비 | 209 | 27.3% | 74.6% | 100 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 30s share are PC홀더/브라켓, PC게임, PMP. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 30s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.