Gifts for women in their 40s — 디지털/가전 categories women in their 40s buy most

Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 40s. Read top to bottom for gifts or ad targets.

women in their teens women in their 20s women in their 30s women in their 40s women in their 50s women in their 60s+men in their teens men in their 20s men in their 30s men in their 40s men in their 50s men in their 60s+

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#	Category	Group	Skew index	40s share	Women share	This month	Cheapest	Coupang
1	전자사전	디지털/가전 › 학습기기	178	54.9%	61.5%	57	Sep	View
2	속눈썹고데기	디지털/가전 › 이미용가전	174	36.6%	90.5%	86	Jul	View
3	샌드위치제조기	디지털/가전 › 주방가전	166	41.9%	75.1%	100	Jun	View
4	와플제조기	디지털/가전 › 주방가전	150	39.1%	73%	86	Sep	View
5	피부케어기기	디지털/가전 › 이미용가전	139	33.9%	78.2%	92	Sep	View
6	핸드셋	디지털/가전 › 휴대폰액세서리	137	42.8%	60.9%	39	Apr	View
7	이미용가전액세서리	디지털/가전 › 이미용가전	136	33.5%	77.3%	87	Sep	View
8	기타이미용가전	디지털/가전 › 이미용가전	130	34%	72.9%	97	Sep	View
9	토스터기	디지털/가전 › 주방가전	127	35.1%	68.7%	100	Sep	View
10	헤어기기	디지털/가전 › 이미용가전	122	32.1%	72.4%	100	Jul	View
11	휴대폰줄	디지털/가전 › 휴대폰액세서리	121	31.2%	73.5%	100	Dec
12	에어프라이어	디지털/가전 › 주방가전	121	33.9%	67.8%	84	Jun
13	두피케어기기	디지털/가전 › 이미용가전	114	35.1%	62%	99	Jun
14	요구르트제조기	디지털/가전 › 주방가전	114	27.6%	78.7%	100	Sep
15	학습기기액세서리	디지털/가전 › 학습기기	114	30%	72%	54	Feb
16	전기쿠커	디지털/가전 › 주방가전	113	30.2%	71.2%	89	Jun
17	손발톱정리기	디지털/가전 › 이미용가전	112	29.8%	71.4%	98	Sep
18	전기밥솥	디지털/가전 › 주방가전	110	34.6%	60.2%	100	Jun
19	핸드블렌더	디지털/가전 › 주방가전	110	28.9%	72.5%	100	Sep
20	눈썹정리기	디지털/가전 › 이미용가전	109	31.7%	65.3%	100	Sep
21	오븐	디지털/가전 › 주방가전	109	33.9%	61.2%	85	Jun
22	아이스크림제조기	디지털/가전 › 주방가전	109	40.4%	51.1%	31	Sep
23	김치냉장고	디지털/가전 › 주방가전	108	32.8%	62.7%	67	Apr
24	식기세척/건조기	디지털/가전 › 주방가전	107	34.8%	58.5%	98	Sep
25	식물재배기	디지털/가전 › 생활가전	106	36.9%	54.4%	0	Jul
26	빙수기	디지털/가전 › 주방가전	106	36.4%	55.4%	17	Dec
27	제빵기	디지털/가전 › 주방가전	105	29.2%	68.1%	86	Jun
28	거품/반죽기	디지털/가전 › 주방가전	105	31.8%	62.8%	81	Sep
29	자외선소독기	디지털/가전 › 생활가전	104	36.1%	54.7%	99	Sep
30	식물재배기액세서리	디지털/가전 › 생활가전	104	44.1%	45%	0	Jul

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Data as of: 2026-09-30 · NAVER Shopping Insight

How to use

1. Pick a segment

Choose gender and age to rank the categories that group buys more than average.

2. Narrow by top category

Click fashion, electronics, food etc. to re-rank within that group.

3. Check timing

Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.

FAQ

What are good gifts for women in their 40s?

The categories with the highest women in their 40s share are 전자사전, 속눈썹고데기, 샌드위치제조기. Narrow by top category in the table to match a budget.

How is it used for ad targeting?

The higher the skew index, the better women in their 40s targeting performs for that category. Near 100, run without gender or age targeting.

Skew index

(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.

Exclusions

Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.