Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 30s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 30s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 금연용품 | 생활/건강 › 건강관리용품 | 223 | 29.8% | 72.7% | 91 | Jun | View |
| 2 | 전자담배 액세서리 | 생활/건강 › 건강관리용품 | 212 | 28.4% | 72.6% | 94 | Sep | View |
| 3 | 조명 | 생활/건강 › 관상어용품 | 207 | 24.8% | 81.2% | 100 | Jun | View |
| 4 | 전자담배 | 생활/건강 › 건강관리용품 | 204 | 26.8% | 74.2% | 100 | Sep | View |
| 5 | 서바이벌 | 생활/건강 › 수집품 | 203 | 21.5% | 91.8% | 98 | Jun | View |
| 6 | 여과기/여과재 | 생활/건강 › 관상어용품 | 187 | 22.6% | 80.5% | 100 | Sep | View |
| 7 | 익스테리어용품 | 생활/건강 › 자동차용품 | 186 | 20.8% | 87.1% | 100 | Sep | View |
| 8 | 타이어/휠 | 생활/건강 › 자동차용품 | 184 | 19.3% | 92.6% | 85 | Jun | View |
| 9 | 심박계 | 생활/건강 › 건강측정용품 | 184 | 25.2% | 71.2% | 95 | Aug | View |
| 10 | 튜닝용품 | 생활/건강 › 자동차용품 | 182 | 18.7% | 94.6% | 100 | Jun | View |
| 11 | 모형/프라모델/피규어 | 생활/건강 › 수집품 | 176 | 29.9% | 57.1% | 98 | Jun | |
| 12 | 수초 | 생활/건강 › 관상어용품 | 176 | 25.4% | 67.3% | 100 | Jun | |
| 13 | 뮤직비디오 | 생활/건강 › 블루레이 | 173 | 25% | 67.4% | 100 | Jun | |
| 14 | LP | 생활/건강 › 수집품 | 171 | 25% | 66.4% | 96 | Feb | |
| 15 | 수조청소용품 | 생활/건강 › 관상어용품 | 169 | 22.2% | 74.1% | 100 | Sep | |
| 16 | 히터 | 생활/건강 › 관상어용품 | 169 | 20.9% | 78.7% | 100 | Sep | |
| 17 | 수조장식용품 | 생활/건강 › 관상어용품 | 168 | 24.2% | 67.5% | 100 | Jun | |
| 18 | 오일/소모품 | 생활/건강 › 자동차용품 | 167 | 18.6% | 87.5% | 93 | Aug | |
| 19 | 뮤직비디오 | 생활/건강 › DVD | 167 | 36.2% | 44.8% | 100 | Jun | |
| 20 | 램프 | 생활/건강 › 자동차용품 | 166 | 17.4% | 92.7% | 100 | Jun | |
| 21 | 모터 | 생활/건강 › 관상어용품 | 166 | 18.3% | 88.1% | 100 | Sep | |
| 22 | 애니메이션 | 생활/건강 › 블루레이 | 164 | 25.4% | 62.8% | 74 | Sep | |
| 23 | 무선/RC | 생활/건강 › 수집품 | 161 | 18.5% | 84.7% | 94 | Aug | |
| 24 | 수족관/어항 | 생활/건강 › 관상어용품 | 161 | 24.3% | 64.6% | 100 | Sep | |
| 25 | 영화 | 생활/건강 › 블루레이 | 159 | 19.4% | 79.8% | 91 | Jun | |
| 26 | 교양/다큐멘터리 | 생활/건강 › 블루레이 | 158 | 22.6% | 68.1% | 100 | Jun | |
| 27 | DIY용품 | 생활/건강 › 자동차용품 | 157 | 18% | 84.8% | 100 | Jun | |
| 28 | 전기용품 | 생활/건강 › 자동차용품 | 154 | 16.2% | 92.2% | 100 | Sep | |
| 29 | 이색수집품 | 생활/건강 › 수집품 | 154 | 27.8% | 53.7% | 96 | Jun | |
| 30 | 수작업공구 | 생활/건강 › 공구 | 150 | 16.8% | 86.9% | 100 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 30s share are 금연용품, 전자담배 액세서리, 조명. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 30s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.