Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 30s. Read top to bottom for gifts or ad targets.
| # | Category | Group | Skew index | 30s share | Men share | This month | Cheapest |
|---|---|---|---|---|---|---|---|
| 1 | 시계소품 | 패션잡화 › 시계 | 202 | 24.8% | 81.5% | 100 | Dec |
| 2 | 부츠/워커 | 패션잡화 › 남성신발 | 181 | 22.8% | 79.3% | 0 | Apr |
| 3 | 시계수리용품 | 패션잡화 › 시계 | 176 | 20.9% | 84.3% | 100 | Dec |
| 4 | 넥타이 | 패션잡화 › 패션소품 | 168 | 31.8% | 52.7% | 72 | Jul |
| 5 | 실내화 | 패션잡화 › 남성신발 | 167 | 21.3% | 78.4% | 55 | Sep |
| 6 | 토트백 | 패션잡화 › 남성가방 | 165 | 25.6% | 64.5% | 100 | Jun |
| 7 | 커플시계 | 패션잡화 › 시계 | 158 | 22.4% | 70.4% | 100 | Mar |
| 8 | 패션시계 | 패션잡화 › 시계 | 158 | 21.4% | 73.6% | 100 | Nov |
| 9 | 부츠키퍼 | 패션잡화 › 신발용품 | 153 | 22.4% | 68.3% | 71 | Jul |
| 10 | 라이터/담배용품 | 패션잡화 › 패션소품 | 150 | 19.6% | 76.4% | 100 | Jun |
| 11 | 구두 | 패션잡화 › 남성신발 | 145 | 17.3% | 83.8% | 0 | Jul |
| 12 | 스니커즈/운동화 | 패션잡화 › 남성신발 | 141 | 21% | 67% | 88 | Jun |
| 13 | 숄더백 | 패션잡화 › 남성가방 | 140 | 25% | 56.1% | 100 | Dec |
| 14 | 커프스 | 패션잡화 › 패션소품 | 139 | 23.3% | 59.4% | 98 | Jul |
| 15 | 브리프케이스 | 패션잡화 › 남성가방 | 132 | 20.3% | 65% | 98 | Jun |
| 16 | 안경테 | 패션잡화 › 선글라스/안경테 | 130 | 21.3% | 60.9% | 100 | Jun |
| 17 | 남성장갑 | 패션잡화 › 장갑 | 128 | 18.9% | 67.4% | 4 | Jul |
| 18 | 기능화 | 패션잡화 › 남성신발 | 127 | 16.9% | 74.9% | 86 | Jun |
| 19 | 와펜 | 패션잡화 › 패션소품 | 124 | 22.6% | 54.8% | 81 | Jul |
| 20 | 행커치프 | 패션잡화 › 패션소품 | 122 | 22.1% | 55.2% | 78 | Jun |
| 21 | 남성지갑 | 패션잡화 › 지갑 | 120 | 20.3% | 58.9% | 92 | Jun |
| 22 | 힙색/슬링백 | 패션잡화 › 남성가방 | 118 | 19.2% | 61.3% | 100 | Dec |
| 23 | 슈트케이스 | 패션잡화 › 여행용가방/소품 | 118 | 21.2% | 55.8% | 81 | Jul |
| 24 | 남성벨트 | 패션잡화 › 벨트 | 117 | 16.9% | 69.3% | 91 | Feb |
| 25 | 멜빵 | 패션잡화 › 벨트 | 113 | 16.8% | 67.2% | 80 | Jul |
| 26 | 신발끈 | 패션잡화 › 신발용품 | 111 | 19.8% | 55.9% | 75 | Jul |
| 27 | 구둣주걱 | 패션잡화 › 신발용품 | 110 | 21% | 52.1% | 75 | Jul |
| 28 | 스냅백 | 패션잡화 › 모자 | 108 | 15.4% | 70% | 0 | Jul |
| 29 | 안경소품 | 패션잡화 › 선글라스/안경테 | 108 | 19% | 56.8% | 100 | Feb |
| 30 | 샌들/슬리퍼 | 패션잡화 › 남성신발 | 107 | 17.8% | 60% | 0 | Jul |
Data as of: 2026-07-31 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 30s share are 시계소품, 부츠/워커, 시계수리용품. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 30s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.