Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 30s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 30s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 시계소품 | 패션잡화 › 시계 | 200 | 23.7% | 82% | 100 | Dec | View |
| 2 | 부츠/워커 | 패션잡화 › 남성신발 | 188 | 22.3% | 81.9% | 0 | Apr | View |
| 3 | 시계수리용품 | 패션잡화 › 시계 | 178 | 20.3% | 85.2% | 96 | Dec | View |
| 4 | 실내화 | 패션잡화 › 남성신발 | 167 | 20.4% | 79.6% | 74 | Sep | View |
| 5 | 넥타이 | 패션잡화 › 패션소품 | 166 | 30.4% | 53.2% | 100 | Jul | View |
| 6 | 패션시계 | 패션잡화 › 시계 | 157 | 20.6% | 74.1% | 99 | Nov | View |
| 7 | 토트백 | 패션잡화 › 남성가방 | 153 | 24% | 62.2% | 95 | Sep | View |
| 8 | 라이터/담배용품 | 패션잡화 › 패션소품 | 151 | 19% | 77.2% | 100 | Jun | View |
| 9 | 구두 | 패션잡화 › 남성신발 | 150 | 17.7% | 82.2% | 0 | Jul | View |
| 10 | 부츠키퍼 | 패션잡화 › 신발용품 | 150 | 21.2% | 68.8% | 99 | Aug | View |
| 11 | 커플시계 | 패션잡화 › 시계 | 149 | 20.2% | 71.8% | 100 | Mar | |
| 12 | 스니커즈/운동화 | 패션잡화 › 남성신발 | 137 | 19.3% | 68.9% | 100 | Aug | |
| 13 | 브리프케이스 | 패션잡화 › 남성가방 | 131 | 19.5% | 65.4% | 85 | Sep | |
| 14 | 남성장갑 | 패션잡화 › 장갑 | 130 | 18.7% | 67.5% | 18 | Jul | |
| 15 | 숄더백 | 패션잡화 › 남성가방 | 128 | 22.8% | 54.4% | 95 | Dec | |
| 16 | 안경테 | 패션잡화 › 선글라스/안경테 | 127 | 20.1% | 61.6% | 89 | Sep | |
| 17 | 기능화 | 패션잡화 › 남성신발 | 126 | 16.3% | 75.2% | 88 | Sep | |
| 18 | 와펜 | 패션잡화 › 패션소품 | 123 | 21.9% | 54.6% | 100 | Aug | |
| 19 | 남성지갑 | 패션잡화 › 지갑 | 120 | 19.5% | 59.8% | 84 | Jun | |
| 20 | 커프스 | 패션잡화 › 패션소품 | 119 | 20.9% | 55.5% | 100 | Jul | |
| 21 | 샌들/슬리퍼 | 패션잡화 › 남성신발 | 117 | 18.6% | 61.4% | 0 | Sep | |
| 22 | 힙색/슬링백 | 패션잡화 › 남성가방 | 113 | 16.9% | 65.2% | 100 | Dec | |
| 23 | 남성벨트 | 패션잡화 › 벨트 | 113 | 15.7% | 69.8% | 100 | Aug | |
| 24 | 스냅백 | 패션잡화 › 모자 | 113 | 15.8% | 69.5% | 0 | Jul | |
| 25 | 신발끈 | 패션잡화 › 신발용품 | 111 | 18.9% | 56.9% | 92 | Aug | |
| 26 | 멜빵 | 패션잡화 › 벨트 | 109 | 15.6% | 67.8% | 96 | Aug | |
| 27 | 메신저백 | 패션잡화 › 남성가방 | 108 | 19.4% | 54% | 87 | Jul | |
| 28 | 행커치프 | 패션잡화 › 패션소품 | 108 | 20.2% | 52.2% | 100 | Jun | |
| 29 | 구둣주걱 | 패션잡화 › 신발용품 | 106 | 19.8% | 52.1% | 82 | Aug | |
| 30 | 아동시계 | 패션잡화 › 시계 | 105 | 30.3% | 33.8% | 60 | Sep |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 30s share are 시계소품, 부츠/워커, 시계수리용품. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 30s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.