Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of women in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Women share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 이온수기 | 디지털/가전 › 생활가전 | 321 | 40.8% | 57.5% | 72 | Dec | View |
| 2 | 죽제조기 | 디지털/가전 › 주방가전 | 286 | 27.5% | 76% | 37 | Aug | View |
| 3 | 홍삼제조기 | 디지털/가전 › 주방가전 | 273 | 31.5% | 63.3% | 100 | Jun | View |
| 4 | 두부두유제조기 | 디지털/가전 › 주방가전 | 264 | 25% | 77.1% | 29 | Sep | View |
| 5 | 에어커튼 | 디지털/가전 › 계절가전 | 255 | 34.3% | 54.4% | 14 | Dec | View |
| 6 | 요구르트제조기 | 디지털/가전 › 주방가전 | 249 | 23.1% | 78.7% | 100 | Sep | View |
| 7 | 업소용냉온풍기 | 디지털/가전 › 계절가전 | 247 | 32.9% | 54.9% | 32 | Oct | View |
| 8 | 생선그릴 | 디지털/가전 › 주방가전 | 244 | 27.4% | 65.2% | 44 | Jun | View |
| 9 | 냉풍기 | 디지털/가전 › 계절가전 | 243 | 31.3% | 56.8% | 2 | Dec | View |
| 10 | 업소용음식물처리기 | 디지털/가전 › 주방가전 | 236 | 31.3% | 55.1% | 100 | Jan | View |
| 11 | 식품건조기 | 디지털/가전 › 주방가전 | 235 | 30.8% | 55.9% | 95 | Feb | |
| 12 | 쥬서기/녹즙기 | 디지털/가전 › 주방가전 | 234 | 26% | 65.9% | 79 | Jun | |
| 13 | 전기팬 | 디지털/가전 › 주방가전 | 231 | 25.1% | 67.2% | 57 | Jun | |
| 14 | 보풀제거기 | 디지털/가전 › 생활가전 | 229 | 25% | 67% | 58 | Aug | |
| 15 | 분쇄기 | 디지털/가전 › 주방가전 | 221 | 22.6% | 71.4% | 92 | Apr | |
| 16 | 다리미 | 디지털/가전 › 생활가전 | 210 | 23.2% | 66.1% | 98 | Jan | |
| 17 | 믹서기 | 디지털/가전 › 주방가전 | 209 | 22.6% | 67.7% | 83 | Sep | |
| 18 | 제습기 | 디지털/가전 › 계절가전 | 209 | 26.3% | 58.1% | 13 | Jan | |
| 19 | 복합기/프린터소모품 | 디지털/가전 › 주변기기 | 205 | 28.9% | 52% | 74 | Aug | |
| 20 | 해충퇴치기 | 디지털/가전 › 생활가전 | 194 | 29.7% | 47.8% | 16 | Jan | |
| 21 | 전기쿠커 | 디지털/가전 › 주방가전 | 187 | 19.2% | 71.2% | 89 | Jun | |
| 22 | 선풍기 | 디지털/가전 › 계절가전 | 187 | 25% | 54.7% | 9 | Jan | |
| 23 | 제빵기 | 디지털/가전 › 주방가전 | 180 | 19.3% | 68.1% | 86 | Jun | |
| 24 | 재봉틀 | 디지털/가전 › 생활가전 | 178 | 18.9% | 68.9% | 100 | Sep | |
| 25 | 핸드블렌더 | 디지털/가전 › 주방가전 | 177 | 17.9% | 72.5% | 100 | Sep | |
| 26 | 전기요/담요/방석 | 디지털/가전 › 계절가전 | 177 | 20.9% | 61.9% | 91 | Jun | |
| 27 | 음식물처리기 | 디지털/가전 › 주방가전 | 175 | 22.1% | 57.8% | 95 | Dec | |
| 28 | 에어컨 | 디지털/가전 › 계절가전 | 173 | 25.5% | 49.5% | 11 | Dec | |
| 29 | 진공포장기 | 디지털/가전 › 주방가전 | 171 | 22.7% | 55.2% | 96 | Jun | |
| 30 | 물걸레청소기 | 디지털/가전 › 청소기 | 171 | 21.2% | 58.9% | 100 | Jul |
As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.
Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest women in their 60s+ share are 이온수기, 죽제조기, 홍삼제조기. Narrow by top category in the table to match a budget.
The higher the skew index, the better women in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.