Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 40s. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 40s share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | MD플레이어 | 디지털/가전 › 음향가전 | 337 | 51.6% | 89.7% | 85 | Sep | View |
| 2 | 자동차TV/모니터 | 디지털/가전 › 자동차기기 | 332 | 49.2% | 92.6% | 100 | Jun | View |
| 3 | 게임타이틀 | 디지털/가전 › 게임기/타이틀 | 288 | 50.8% | 77.7% | 86 | Jun | View |
| 4 | 가정용게임기 | 디지털/가전 › 게임기/타이틀 | 285 | 50.2% | 78% | 79 | Jun | View |
| 5 | 카오디오음향기기 | 디지털/가전 › 자동차기기 | 259 | 37% | 96.2% | 100 | Jun | View |
| 6 | 그래픽카드 | 디지털/가전 › PC부품 | 252 | 36.6% | 94.6% | 55 | Sep | View |
| 7 | 서버/워크스테이션 | 디지털/가전 › PC | 249 | 36.4% | 94% | 77 | Sep | View |
| 8 | 천체망원경 | 디지털/가전 › 광학기기/용품 | 249 | 42% | 81.4% | 100 | Jun | View |
| 9 | CPU | 디지털/가전 › PC부품 | 248 | 35.7% | 95.5% | 86 | Jun | View |
| 10 | 메인보드 | 디지털/가전 › PC부품 | 248 | 35.6% | 95.5% | 100 | Jun | View |
| 11 | 인터페이스카드 | 디지털/가전 › PC부품 | 245 | 35.9% | 93.8% | 59 | Sep | |
| 12 | 쿨러 | 디지털/가전 › PC부품 | 243 | 35.9% | 92.9% | 88 | Sep | |
| 13 | 보안/백신 | 디지털/가전 › 소프트웨어 | 243 | 38% | 87.8% | 92 | Sep | |
| 14 | 자동차AV용품 | 디지털/가전 › 자동차기기 | 242 | 35.8% | 92.7% | 100 | Jun | |
| 15 | 선택기 | 디지털/가전 › 네트워크장비 | 240 | 36.8% | 89.6% | 54 | May | |
| 16 | 네트워크테스트기 | 디지털/가전 › 네트워크장비 | 239 | 34.9% | 94% | 72 | Sep | |
| 17 | AP | 디지털/가전 › 네트워크장비 | 238 | 36.9% | 88.5% | 100 | Sep | |
| 18 | 기타노트북액세서리 | 디지털/가전 › 노트북액세서리 | 235 | 36.5% | 88.3% | 94 | Sep | |
| 19 | 라우터 | 디지털/가전 › 네트워크장비 | 235 | 37.9% | 85.1% | 88 | Jun | |
| 20 | KVM케이블 | 디지털/가전 › 네트워크장비 | 234 | 35.7% | 89.9% | 28 | Jun | |
| 21 | 내비게이션/액세서리 | 디지털/가전 › 자동차기기 | 232 | 36% | 88.4% | 100 | Jun | |
| 22 | 컨버터장비 | 디지털/가전 › 네트워크장비 | 231 | 34.3% | 92.4% | 73 | May | |
| 23 | 홈시어터 | 디지털/가전 › 음향가전 | 230 | 35.6% | 88.7% | 100 | Jun | |
| 24 | 전방/후방카메라 | 디지털/가전 › 자동차기기 | 230 | 34.5% | 91.4% | 100 | Jun | |
| 25 | 네트워크모듈 | 디지털/가전 › 네트워크장비 | 230 | 34.4% | 91.8% | 83 | Sep | |
| 26 | 기타네트워크장비 | 디지털/가전 › 네트워크장비 | 228 | 35.7% | 87.8% | 94 | Sep | |
| 27 | 외장스토리지 | 디지털/가전 › 저장장치 | 227 | 36.4% | 85.7% | 28 | Sep | |
| 28 | SSD | 디지털/가전 › 저장장치 | 227 | 34.3% | 90.8% | 91 | Aug | |
| 29 | KVM스위치 | 디지털/가전 › 네트워크장비 | 227 | 37% | 84.4% | 75 | Sep | |
| 30 | 블랙박스/액세서리 | 디지털/가전 › 자동차기기 | 225 | 36.6% | 84.5% | 100 | Sep |
As a Coupang Partners affiliate, this site earns a commission from qualifying purchases.
Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 40s share are MD플레이어, 자동차TV/모니터, 게임타이틀. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 40s targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.