Based on buyer age and gender of NAVER Shopping clicks, last 12 months. Skew index 100 = overall average; 300 = three times the average share of men in their 60s+. Read top to bottom for gifts or ad targets.
이 포스팅은 쿠팡 파트너스 활동의 일환으로, 이에 따른 일정액의 수수료를 제공받습니다.
| # | Category | Group | Skew index | 60s+ share | Men share | This month | Cheapest | Coupang |
|---|---|---|---|---|---|---|---|---|
| 1 | 튜너 | 디지털/가전 › 음향가전 | 892 | 50.6% | 93.1% | 69 | Jun | View |
| 2 | 데크 | 디지털/가전 › 음향가전 | 725 | 40.7% | 94.1% | 95 | Aug | View |
| 3 | 리시버/앰프 | 디지털/가전 › 음향가전 | 470 | 31.1% | 79.9% | 94 | Sep | View |
| 4 | 노래반주기 | 디지털/가전 › 음향가전 | 453 | 32.7% | 73.1% | 84 | Aug | View |
| 5 | 오디오 | 디지털/가전 › 음향가전 | 348 | 22.3% | 82.4% | 100 | Sep | View |
| 6 | 고압세척기 | 디지털/가전 › 청소기 | 333 | 21.3% | 82.7% | 53 | Dec | View |
| 7 | 이온수기 | 디지털/가전 › 생활가전 | 328 | 40.8% | 42.5% | 72 | Dec | View |
| 8 | 라디오 | 디지털/가전 › 음향가전 | 327 | 28.4% | 60.9% | 99 | Sep | View |
| 9 | DVR | 디지털/가전 › 멀티미디어장비 | 319 | 18.6% | 90.5% | 100 | Jun | View |
| 10 | 온수기 | 디지털/가전 › 계절가전 | 313 | 27.1% | 61.1% | 80 | Aug | View |
| 11 | 오디오믹서 | 디지털/가전 › 음향가전 | 304 | 19.8% | 81.1% | 75 | Sep | |
| 12 | 헤드유닛 | 디지털/가전 › 자동차기기 | 301 | 16.9% | 94% | 100 | Jun | |
| 13 | 휴대폰DMB수신기 | 디지털/가전 › 휴대폰액세서리 | 296 | 17.5% | 89.4% | 49 | Nov | |
| 14 | 에어커튼 | 디지털/가전 › 계절가전 | 296 | 34.3% | 45.6% | 14 | Dec | |
| 15 | 망원경 | 디지털/가전 › 광학기기/용품 | 295 | 18.7% | 83.2% | 100 | Sep | |
| 16 | 해충퇴치기 | 디지털/가전 › 생활가전 | 294 | 29.7% | 52.2% | 16 | Jan | |
| 17 | DSLR카메라 | 디지털/가전 › 카메라/캠코더용품 | 294 | 18.8% | 82.7% | 75 | Aug | |
| 18 | 안테나 | 디지털/가전 › 네트워크장비 | 290 | 16.6% | 92.4% | 95 | Jun | |
| 19 | 보일러 | 디지털/가전 › 계절가전 | 283 | 20.9% | 71.6% | 79 | Jun | |
| 20 | 업소용냉온풍기 | 디지털/가전 › 계절가전 | 281 | 32.9% | 45.1% | 32 | Oct | |
| 21 | 업소용청소기 | 디지털/가전 › 청소기 | 280 | 25.9% | 57.1% | 84 | Jul | |
| 22 | 방송음향기기 | 디지털/가전 › 음향가전 | 278 | 17.2% | 85.3% | 90 | Sep | |
| 23 | DAC | 디지털/가전 › 음향가전 | 274 | 15.9% | 91% | 99 | Sep | |
| 24 | 무전기 | 디지털/가전 › 생활가전 | 273 | 25.8% | 55.8% | 88 | Aug | |
| 25 | 영상수신장비 | 디지털/가전 › 멀티미디어장비 | 272 | 16.3% | 88.2% | 100 | Sep | |
| 26 | PC케이블 | 디지털/가전 › PC부품 | 271 | 20.2% | 70.9% | 94 | Sep | |
| 27 | 스피커 | 디지털/가전 › 음향가전 | 267 | 19.8% | 71.2% | 100 | Sep | |
| 28 | 업소용음식물처리기 | 디지털/가전 › 주방가전 | 266 | 31.3% | 44.9% | 100 | Jan | |
| 29 | 복합기/프린터소모품 | 디지털/가전 › 주변기기 | 263 | 28.9% | 48% | 74 | Aug | |
| 30 | 전방/후방카메라 | 디지털/가전 › 자동차기기 | 258 | 14.9% | 91.4% | 100 | Jun |
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Data as of: 2026-09-30 · NAVER Shopping Insight
Choose gender and age to rank the categories that group buys more than average.
Click fashion, electronics, food etc. to re-rank within that group.
Click a category to see its cheapest month and demand peak in the Shopping Timing Calendar.
The categories with the highest men in their 60s+ share are 튜너, 데크, 리시버/앰프. Narrow by top category in the table to match a budget.
The higher the skew index, the better men in their 60s+ targeting performs for that category. Near 100, run without gender or age targeting.
(category share of the age group ÷ average share across all categories) × (share of the gender ÷ average) × 100. 100 is average; higher means the category is concentrated in that segment.
Small categories with data in fewer than 4 of 6 age bands are excluded. The overall ranking also leaves out books and lessons/travel; they appear when you narrow to that top category.